INK IN CAPS
Website:
iiclab.com
Job details:
About Ink In Caps:
Ink In Caps sits at the intersection of creativity and technology. From AI-powered solutions and immersive experiences to enterprise SaaS products, we’re constantly building what’s next.
We’re looking for someone who can do the same for our marketing.
Not someone who simply launches campaigns, but someone who creates ideas that people remember. Someone who can turn complex technology into compelling stories, build demand around our products, and use creativity as a business advantage.
If you believe the best marketing is equal parts storytelling, strategy, experimentation, and execution, this role is for you.
What You'll Own:
Create Ideas Worth Talking About:
Every product has features. Your job is to create the idea people remember.
You’ll develop creative concepts, campaigns, and narratives that make our products stand out in a crowded market. Whether it’s launching a SaaS product, introducing an AI solution, or repositioning an existing offering, you’ll find fresh, memorable ways to tell the story.
You’ll constantly ask: “How do we make people care?”
Shape How The Market Sees Us:
You’ll define how Ink In Caps and our products are positioned.
From messaging and value propositions to product launches, presentations, proposals, case studies, websites, and sales collateral, you’ll ensure every customer interaction tells one consistent, compelling story.
You’ll make complex technology feel simple, relevant, and exciting.
Turn Creativity Into Growth:
The best ideas deserve distribution.
You’ll take creative campaigns to market using performance marketing, SEO, paid media, content, and lifecycle marketing to ensure they reach the right audience.
You’ll build acquisition funnels, optimize customer journeys, improve conversions, and continuously experiment with new ideas that drive awareness, qualified pipeline, and product adoption.
Because creativity doesn’t end when a campaign launches; it ends when it delivers results.
Build Marketing That’s Impossible To Ignore:
You’ll constantly explore new formats, new channels, AI tools, and emerging technologies to keep our marketing fresh.
You’ll challenge safe ideas, question conventional B2B marketing, and push for work that’s memorable, conversation-worthy, and commercially effective.
You’ll work closely with Product, Sales, Leadership, and Design to ensure every launch, campaign, and customer experience reflects the ambition of what we’re building.
Required Skills & Qualifications:
· 5 – 8 years of experience in Creative Marketing, Product Marketing, Growth Marketing, or SaaS Marketing within a B2B technology environment.
· Proven experience building creative campaigns and taking them to market through performance marketing, SEO, paid media, and demand generation.
· Experience marketing SaaS products, technology platforms, or digital products with a strong understanding of product positioning and go-to-market strategy.
· Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, SEO, Google Analytics (GA4), and marketing automation platforms.
· Experience building marketing funnels, customer journeys, and conversion-focused campaigns that deliver measurable business outcomes.
· An exceptional storyteller who can simplify complex technology into ideas customers instantly understand.
· A naturally curious marketer who experiments, embraces AI, and believes creativity should be measured by business impact.
If you love creating ideas that spark conversations, building campaigns that drive growth, and shaping how the market experiences technology, we’d love to hear from you.
At Ink In Caps, we value creativity over hierarchy and pride ourselves on an employee-first work culture where a diverse, inclusive team can thrive and innovate!
Click on Apply to know more.
