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Job details:
Hybrid, Noida | CTC: ₹9.6 to ₹12 LPA
Company Description
TRAOH is a UGC-led performance content backend that partners with founders, startups, and global brands who need speed, quality, and conversion in their creative. We build high-performing UGC ads, social content, and end-to-end campaigns built for testing, scaling, and rapid iteration. With a global creator network and in-house creative direction, TRAOH runs script-to-shoot-to-edit: scripting, shooting, editing, and ads-ready assets at pace. We exist to solve slow turnaround, inconsistent quality, and weak conversion hooks. Content that looks like an ad has already failed, so everything we make is built to feel native and sell hard.
Role Description
As a Senior Copywriter (UGC & Performance Ads) at TRAOH, you own the voice and narrative for performance-driven UGC campaigns across digital channels. This is a hybrid role based in Noida, and you will be on set to execute shoots whenever the work demands it. You will research target audiences, write and refine scripts for UGC ads and surrogate IPs, and turn brand briefs into creator-ready content fast. You will build hooks and angles that match how each platform's algorithm actually distributes content, direct frame-changing creative shifts instead of writing to a template, coordinate shoots and brief the DOP on set, and work closely with the post-production team so the edit serves the script. Day to day you will turn performance data into stronger hooks, maintain consistent brand tone across multiple clients, mentor junior writers, and help build the repeatable content systems that let us move at speed.
Qualifications
- Proven history of content that measurably performed on organic social and on paid ads, with work you can show
- Deep understanding of Meta and the broader ad ecosystem, including how distribution now keys off the creative itself, not just the audience
- Ability to create hyper-engaging content and frame-changing creative directions that stop the scroll
- Strong scripting skills for UGC ads and surrogate IPs, built to hold attention and drive action
- Experience coordinating shoots, briefing a DOP, and running production when needed
- Experience directing editors in post on cuts, pacing, and hooks, so script and edit move as one
- Comfortable being on set in Noida to execute shoots when required
- Familiarity with A/B testing and data-informed iteration
- Ability to manage multiple projects, hit deadlines, and operate in a fast-paced, growth-focused environment
- 2+ years of professional copywriting experience, ideally at a performance marketing, creative, or UGC agency, or in-house at a D2C or e-commerce brand
The details
- Hybrid, Noida
- CTC: ₹9.6 to ₹12 LPA
- Senior role, real ownership, fast-moving environment
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