ON PURPOSE
Website:
onpurposeconsulting.in
Job details:
Senior Account Executive, Content Writer & Storytelling
Position: Senior Account Executive, Content Writer & Storytelling
Place: Delhi
About us:
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.
The Culture We Proudly Offer
More than words, ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace.
Don’t just take our word for it- In 2025, ON PURPOSE was recognised among the ‘12 Best Agencies in India and South Asia’ by Provoke Media and featured in the exchange4media's PR and Corp Comms Watchlist 2026 (Agencies)’. We've also received multiple honours, including ‘Best Organisation for Women Empowerment’ at the Women Achievers Summit and Awards 2025, as well as ‘Best Culture of the Year’, ‘Best Diversity & Inclusion of the Year’, and ‘PR Team of the Year’ at the Campaign India Awards.
Your Roles and Responsibilities
ON PURPOSE is looking for a Senior Account Executive – Content Writer & Storytelling who can turn ideas, insights, and complex information into compelling stories across platforms. The role will involve developing content for clients across print and digital channels, supporting content strategy, and working closely with account teams, the Content Lead, and cross-functional teams.
The ideal candidate will be a strong writer and storyteller with curiosity, excellent research skills and the ability to understand different sectors and audiences. They should be comfortable developing both strategic and creative content and translating client briefs into clear, engaging narratives.
Their responsibilities include:
- Develop compelling and insight-led content across print and digital platforms, including articles, opinion pieces, blogs, reports, white papers, newsletters, websites, social media and campaign collateral.
- Translate complex ideas, data, research and subject matter into clear, engaging and audience-relevant stories.
- Develop first drafts of long-form content, including 500–800 word articles, opinion pieces and thought leadership, aligned with client messaging and communication objectives.
- Ghostwrite articles, speeches, opinion pieces and other thought leadership content for senior client leaders, adapting tone and narrative to their voice and positioning.
- Conduct in-depth research using credible sources, interviews, reports and industry studies to develop informed and relevant content.
- Support the development and execution of content strategies and storytelling frameworks for both small- and large-scale client projects.
- Work closely with the Content Lead and account teams to translate briefs into strong content ideas, narratives and communication outputs.
- Develop messaging and content for pitch notes, press materials, social media, campaigns and other communication requirements.
- Collaborate with PR, Social Media, Creative and Account teams to develop integrated storytelling and communication solutions.
- Edit and proofread content for structure, language, grammar, factual accuracy, tone and consistency, ensuring high-quality outputs across platforms.
- Identify content gaps, emerging conversations and storytelling opportunities, and proactively recommend relevant topics and formats.
- Support client engagements on content-led briefs, understand client requirements and ensure timely delivery of high-quality work.
- Contribute to building a strong and consistent content voice, narrative and storytelling approach across client mandates.
What You’ll Need (must-haves for the role)
- 3–5 years of experience in content writing, copywriting, journalism, communications, PR or a related field.
- Strong writing, editing, proofreading and research skills.
- Experience in developing long-form and short-form content across multiple platforms.
- Ability to simplify complex ideas and develop insightful, engaging narratives.
- Strong understanding of content, digital and social media trends.
- Ability to research and quickly understand new industries, sectors and subject areas.
- Strong attention to detail, grammar and factual accuracy.
- Ability to manage multiple briefs and deadlines in a fast-paced environment.
- Experience working with clients and cross-functional teams.
- Strong communication and presentation skills.
- A portfolio of relevant writing samples is preferred.
What Would Be Nice to Have
- Master’s degree in Literature/Communications/Sustainability/Energy/Climate and Environment or a related degree
- Experience managing large account portfolios
- Proven experience with concept development
- Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
What You Can Expect From Us
- A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
- An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.
- A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.
ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.
Industry Recognition
- The 100 Best Consumer PR Agencies in the World - PRovoke Media, 2026
- Agency of the Year, Mid-Sized, ET Kaleido Awards, 2026, 2024
- Best Organisation for Women's Empowerment - e4m Women Achievers Awards, 2026, 2024, 2023, 2022 & 2021
- Diversity Champion Award - ICCO Global Awards, 2024
- Best Asia-Pacific Midsize Agency to Work For - PRovoke Media, 2024
- Best Culture of the Year - Campaign India, 2024, 2023, 2022
- Best Diversity & Inclusion of the Year - Campaign India, 2024, 2022
- PR Team of the Year - Campaign India, 2024, 2022, 2021, 2020 & 2019
- Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
- Fastest Growing Consultancy in India - Provoke Media, 2023
- Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
- Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
- PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018
Media Handles:
- Website: http://www.onpurposeconsulting.in/
- Instagram: https://www.instagram.com/onpurposecomms/
- LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
- Twitter: https://twitter.com/onpurposecomms
Interested candidates can share their updated CV on hr@onpurposeconsulting.in
Click on Apply to know more.