HardyPaw
Website:
hardypaw.com
Job details:
About Hardy Paw
Hardy Paw is dedicated to providing unconditional love and care to furry friends. With over 20 years of experience in the pet industry, we understand what it takes to help pets lead healthy and happy lives. We are committed to delivering quality products, excellent service, and valuable knowledge to our pet community.
We are looking for a Senior Content Writer with strong experience in e-commerce, SEO, digital marketing, and conversion-focused content.
Key Responsibilities
1. Product & E-commerce Content
- Write clear, engaging, and SEO-optimized product titles, descriptions, features, and benefits.
- Handle premium, complex, and high-priority product pages.
- Translate technical product information into simple, customer-friendly content.
- Research competitors and customer needs to create differentiated, high-performing content.
- Maintain consistency in brand voice, tone, terminology, and quality across product categories.
2. SEO & Content Optimization
- Conduct keyword research for product pages, category pages, blogs, and guides.
- Implement on-page SEO, including meta titles, descriptions, headings, internal links, and alt text.
- Work with the SEO team to improve rankings, organic traffic, and search visibility.
- Identify content gaps and optimize existing content based on search intent and performance.
3. Website & Marketing Content
- Create conversion-focused content for homepages, category pages, landing pages, banners, and campaigns.
- Write content for emails, newsletters, WhatsApp, SMS, social media, PR, guest posts, and digital campaigns.
- Develop compelling headlines, CTAs, campaign messaging, and promotional copy.
4. Blogs, Guides & Brand Storytelling
- Write informative, SEO-friendly blogs, buying guides, and educational content related to pets and products.
- Create brand stories, About Us content, and campaign narratives that build trust and emotional connection.
- Position Hardy Paw as a credible and knowledgeable brand in the pet-care space.
5. Performance & Content Improvement
- Test variations of product copy, headlines, CTAs, ads, and landing-page content.
- Use tools such as Google Analytics, Search Console, and Shopify/WooCommerce to understand content performance.
- Use data and customer insights to improve engagement, conversions, and organic visibility.
6. Collaboration & Quality Control
- Work closely with SEO, marketing, design, product, merchandising, and e-commerce teams.
- Coordinate with designers and photographers to align copy with creative assets.
- Proofread and review content for accuracy, clarity, grammar, SEO, and brand consistency.
- Regularly update outdated product information and improve underperforming content.
What We're Looking For
- 3–6+ years of experience in content writing, copywriting, e-commerce, or digital marketing.
- Excellent written English, grammar, editing, and storytelling skills.
- Strong understanding of SEO, keyword research, search intent, and digital marketing funnels.
- Experience writing both informational and conversion-focused content.
- Strong research skills and understanding of customer psychology.
- Ability to manage multiple content projects and work independently.
- Strong attention to detail and ability to maintain consistency across large content volumes.
Bonus Skills
- Experience with Shopify.
- Familiarity with Google Analytics, Google Search Console, and SEO tools.
- Experience in pet care, D2C, e-commerce, retail, or consumer brands.
Click on Apply to know more.