Senior Content Writer (2+ years)
Kollegeapply
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- clustering
- CMS
- communication skills
- content creation
- Google Analytics
- keyword research
About the role
Kollegeapply
Website:
kollegeapply.com
Job details:
Key Responsibilities
- Create, update, and optimize high-quality content across Colleges, Exams, Courses, Scholarships, Admissions, and Career Guides.
- Improve existing content using insights from Google Search Console, user behavior, and SEO best practices.
- Conduct keyword research, search intent analysis, and competitor benchmarking to identify organic growth opportunities.
- Optimize content through metadata, internal linking, content structuring, and on-page SEO best practices.
- Review, edit, and audit content to ensure editorial excellence, factual accuracy, consistency, and adherence to quality standards.
- Work extensively with education datasets, including admissions, eligibility, fees, rankings, placements, cut-offs, and course information.
- Publish, manage, and maintain content through the CMS while ensuring consistency across large content inventories.
- Conduct periodic content audits to identify outdated, underperforming, and high-potential content for optimization.
- Collaborate closely with SEO, Product, and Growth teams to improve rankings, search visibility, and overall user experience.
- Mentor junior writers through editorial reviews, constructive feedback, and contributions to editorial guidelines and content SOPs.
- Leverage AI-powered tools responsibly to improve research and productivity while ensuring originality, factual accuracy, and editorial quality.
Requirements
- 2+ years of experience in SEO-driven content writing, preferably within the EdTech industry.
- Strong understanding of higher education content, including colleges, admissions, entrance exams, and courses.
- Hands-on experience with Google Search Console, Google Analytics 4 (GA4), Ahrefs, or SEMrush.
- Strong knowledge of keyword research, search intent mapping, and on-page SEO.
- Ability to work with data-intensive content while maintaining exceptional accuracy and attention to detail.
- Excellent writing, editing, proofreading, and communication skills.
- Experience working with Content Management Systems (CMS) and large-scale publishing workflows.
- Experience managing or optimizing large content inventories is an added advantage.
Preferred Qualifications
- Experience working with education platforms such as Collegedunia, Shiksha, Careers360, CollegeDekho, or similar organizations.
- Experience managing or optimizing 500+ SEO pages or other large-scale content projects.
- Strong understanding of E-E-A-T, topical authority, semantic SEO, and content clustering.
- Experience mentoring writers and maintaining high editorial standards.
- Experience integrating AI-assisted workflows into content creation and optimization while maintaining quality.
What We're Looking For
We're looking for someone who:
- Understands the intersection of user intent, SEO, and content quality.
- Takes ownership of content performance and continuously seeks improvement opportunities.
- Makes data-informed decisions using search trends, analytics, and performance insights.
- Thrives in a fast-paced, collaborative, and execution-driven environment.
- Is proactive, analytical, and passionate about building content that delivers measurable business impact.
Click on Apply to know more.
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