Profcyma Career Solutions LLP
Website:
profcyma.com
Job details:
BUSINESS DEVELOPMENT EXECUTIVE – EDTECH SALES
Company: Profcyma Career Solutions LLP
Department: Sales / Business Development
Position: Business Development Executive (BDE)
Experience: 3+ Years in EdTech / Education Sales
Location: Pune
Employment Type: Full-Time
Work Mode: Work from Office
Reporting To: Sales Manager / Team Leader
About the Role
We are looking for an experienced and target-oriented Business Development Executive with a minimum of 3 years of experience in EdTech, Online Education, Higher Education, or Education Consultancy Sales.
The candidate will be responsible for managing qualified leads, understanding students' and working professionals' career requirements, recommending suitable programs, driving admissions, and achieving monthly revenue and enrollment targets.
The ideal candidate should have strong consultative selling skills, excellent communication, and a proven track record of converting leads into admissions.
Key Responsibilities1. Sales & Revenue Generation
- Handle inbound and outbound leads generated through digital marketing, referrals, campaigns, and other channels.
- Achieve monthly and quarterly admission and revenue targets.
- Convert prospects into enrollments through structured sales consultations.
- Conduct detailed discussions with students and working professionals regarding their career goals.
- Recommend appropriate Online MBA, BBA, BCA, MCA, degree, certification, and other education programs.
- Manage the complete sales cycle from lead generation to admission closure.
2. Lead Management
- Contact assigned leads within the defined TAT and maintain consistent follow-ups.
- Understand lead requirements, budget, eligibility, career objectives, and preferred program.
- Maintain accurate lead and follow-up information in the CRM.
- Prioritize hot, warm, and cold leads based on conversion potential.
- Follow up systematically through calls, WhatsApp, email, and other approved communication channels.
- Reactivate old and inactive leads wherever applicable.
3. Consultative Counselling & Conversion
- Provide accurate information regarding:
- University and program details
- Eligibility criteria
- Fees and scholarships
- Admission process
- Program duration
- Examination pattern
- Career opportunities
- Placement support
- Loan / EMI options, where applicable
- Handle objections related to fees, university selection, program credibility, recognition, career outcomes, and competition.
- Build trust and establish long-term relationships with prospective students.
- Maintain high conversion and follow-up discipline.
4. Customer Relationship Management
- Maintain professional communication throughout the admission journey.
- Coordinate with the admission/operations team to ensure smooth document collection and enrollment.
- Ensure students receive timely updates regarding their application and admission status.
- Address basic student queries and coordinate with relevant internal teams for resolution.
5. Sales Performance & Reporting
- Achieve individual monthly sales targets.
- Maintain daily call, follow-up, meeting, and conversion records.
- Submit daily/weekly sales reports to the reporting manager.
- Analyze personal sales funnel and identify opportunities for improvement.
- Participate in sales review meetings and performance discussions.
6. Market & Competitor Awareness
- Stay updated on Online/Distance Education programs and market trends.
- Understand competitor universities, pricing, program structures, and offerings.
- Track market developments and share relevant insights with the sales team.
- Maintain strong knowledge of the company's partner universities and programs.
Required Experience
- Minimum 3 years of experience in EdTech Sales / Education Sales / Higher Education Sales.
- Proven experience in selling Online MBA, Online BBA, BCA, MCA, Distance Education, Higher Education, or similar programs will be preferred.
- Candidates with experience in Education Consultancy, EdTech, Online University may be considered.
- Candidates should have a demonstrated history of achieving sales/admission targets.
Required Skills
- Excellent verbal and written communication skills.
- Strong sales and negotiation abilities.
- Consultative selling and counselling skills.
- Strong interpersonal and relationship-building skills.
- Good understanding of CRM systems.
- Ability to work under sales pressure and meet deadlines.
- Good knowledge of MS Office / Google Workspace.
- Ability to handle multiple leads simultaneously.
Preferred Candidate Profile
The ideal candidate:
- Has 3+ years of successful EdTech sales experience.
- Has consistently achieved or exceeded sales targets.
- Can independently manage the complete sales cycle.
- Has experience selling education programs to students and working professionals.
Education Qualification
Minimum: Graduate in any discipline.
Preferred: MBA / PGDM / Bachelor's or Master's degree in Management, Marketing, Commerce, Education, or a related field.
Compensation
CTC: ₹4.8 – ₹ 8.4 LPA + Attractive Performance Incentives
Compensation can be structured based on the candidate's:
- Relevant EdTech sales experience
- Previous sales performance
- Monthly/annual revenue handled
- Target achievement history
- Current CTC
- Interview performance
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