Cloutflow
Website:
cloutflow.com
Job details:
About the Role
We are looking for a Senior Associate – Influencer PR to join our Talent Management team and take ownership of PR and visibility initiatives for our roster of influencers and creators.
The role will be responsible for building strong relationships with media houses, journalists, editors, publications, event platforms, and relevant industry stakeholders to create meaningful visibility opportunities for creators. The ideal candidate should understand the influencer ecosystem, have strong communication skills, and be able to identify and create PR opportunities that strengthen a creator's personal brand.
This role requires a combination of PR expertise, creator understanding, relationship management, storytelling, and strong execution skills.
Key Responsibilities1. Influencer PR & Personal Branding
- Develop and execute PR strategies for influencers and creators based on their individual positioning, niche, audience, and career goals.
- Identify opportunities to increase creator visibility across digital, print, television, podcasts, interviews, events, and industry platforms.
- Build strong narratives and positioning for creators to establish them as credible voices within their respective categories.
- Develop creator profiles, media pitches, press notes, biographies, talking points, and other PR collateral.
- Identify newsworthy moments, achievements, milestones, collaborations, launches, and campaigns that can be leveraged for PR.
2. Media Relations
- Build and maintain relationships with journalists, editors, publications, entertainment portals, lifestyle media, business media, and digital platforms.
- Regularly pitch relevant stories and opportunities to media contacts.
- Coordinate interviews, features, profiles, quotes, podcasts, panel discussions, and media appearances for creators.
- Maintain an updated media database and track relationships with key media contacts.
- Follow up with media stakeholders and ensure timely execution of PR opportunities.
3. PR Strategy & Execution
- Create monthly/quarterly PR plans for assigned creators.
- Develop proactive and reactive PR strategies depending on creator activities and market trends.
- Monitor relevant news, trends, conversations, and opportunities that can benefit creators.
- Work closely with the talent management team to understand upcoming creator activities and identify PR opportunities.
- Ensure all PR activities are aligned with the creator's long-term brand positioning.
4. Creator & Talent Coordination
- Act as the PR point of contact for assigned creators.
- Understand each creator's personality, content, audience, brand associations, and career aspirations.
- Coordinate with creators for interviews, shoots, events, media interactions, and other PR activities.
- Prepare creators for interviews and media interactions where required.
- Ensure creators are briefed properly before media engagements.
5. Events & Industry Visibility
- Identify relevant awards, conferences, panels, launches, networking events, and industry forums for creators.
- Work towards securing speaking, panel, hosting, judging, and appearance opportunities.
- Explore opportunities for creators to participate in relevant industry conversations.
- Coordinate with event organizers and external stakeholders for creator participation.
6. Crisis & Reputation Management
- Monitor potential reputation risks and negative conversations involving assigned creators.
- Support the team in developing appropriate communication strategies during sensitive situations.
- Coordinate with internal teams and external PR partners when required.
- Maintain confidentiality and exercise sound judgment when handling creator-related information.
7. Reporting & Performance Tracking
- Maintain a tracker of all PR activities and media opportunities.
- Track coverage, publications, interviews, appearances, backlinks, reach, and other relevant metrics.
- Prepare regular PR performance reports for internal stakeholders and talent.
- Analyse PR outcomes and identify opportunities to improve creator visibility.
Key Skills Required
- Strong understanding of influencer marketing, creator economy, entertainment, lifestyle, and digital media.
- Excellent written and verbal communication skills.
- Strong media relations and networking capabilities.
- Ability to build compelling stories and media pitches.
- Strong relationship-management skills.
- Excellent follow-up and execution capabilities.
- Ability to manage multiple creators and PR activities simultaneously.
- Strong understanding of social media and emerging creator trends.
- Good research and analytical skills.
Preferred Qualifications
- Bachelor's degree in Mass Communication, Journalism, Public Relations, Marketing, Communications, or a related field.
- 2–4 years of experience in PR, influencer PR, celebrity PR, talent management, entertainment, or communications.
- Prior experience working with influencers, digital creators, celebrities, or talent is strongly preferred.
- Existing relationships with media/journalists will be an advantage.
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