Website:
numoohr.com
Job details:
- Influencer Marketing Specialist
- Salary- 7 LPA
- Experience:3–5 years
- Location: Gurgaon
Overview of the Role
We are seeking a proactive and well-connected Influencer Marketing Manager to lead influencer-driven campaigns for multiple brands under Crescent Group. The role requires a balance of strategy, execution, and relationship management, ensuring campaigns are impactful, measurable, and aligned with client objectives.
Responsibilities
- Manage influencer campaigns end-to-end – from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting
- Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega)
- Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional)
- Collaborate with internal teams and clients to align influencer activations with brand objectives
- Work with influencer and talent agencies to maximize reach and ROI
- Monitor campaign performance, track KPIs, and generate detailed reports
- Maintain and grow Crescent Group’s influencer database with updated contacts, pricing, and performance metrics
- Stay updated on influencer marketing trends, platforms, and emerging talent
What You Need to Qualify for This Role
- 3-5 years of agency experience in influencer marketing
- Strong influencer network across categories and geographies
- Proven experience managing campaigns across nano, micro, macro, and mega influencer levels
- Experience working with both influencer marketing agencies and talent management firms
- Ability to handle diverse budgets and campaign scales
- Strong negotiation and communication skills
- Excellent project management and multitasking ability
- Familiarity with influencer platforms, campaign tracking tools, and ROI measurement
- A passion for digital culture, content trends, and creator-led storytelling
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