Website:
getrighthire.com
Job details:
📊 Job Description – SEM Executive (Paid Search Specialist)
📌 Job Title: SEM Executive (Paid Search Specialist)
🏢 Company: Right Hire Consulting Services
📍 Location: Marol, Andheri East, Mumbai
💼 Employment Type: Full-Time
🏠 Working Mode: Work From Office
📈 Experience: 1.5–2 Years
🕘 Working Hours: 9:30 AM – 6:30 PM
📅 Working Days: Monday to Saturday (Alternate Saturday Off)
🚀 Immediate Joiners: Preferred
💰 Salary: Not Mentioned
👨💼 Reporting To: Not Mentioned
🌟 About the Role
We are looking for an experienced and performance-driven SEM Executive (Paid Search Specialist) to manage and optimize paid search campaigns across Google, Bing, and other search platforms.
The primary objective of this role is to maximize Return on Ad Spend (ROAS), improve conversion rates, control acquisition costs, and drive measurable business results through effective paid search strategies.
The ideal candidate should have strong hands-on experience in campaign management, keyword research, bid optimization, conversion tracking, performance analysis, and paid search reporting. The candidate will work closely with the SEO, Social Media, Creative, Development, and Client Servicing teams to ensure integrated digital marketing performance.
🎯 Key Responsibilities
1. Google Ads & Paid Search Campaign Management
- Set up, manage, and optimize paid search campaigns across Google Ads, Bing Ads, Display, Performance Max (PMax), and Remarketing.
- Design effective campaign and account structures based on client objectives.
- Manage campaign budgets and ensure efficient budget utilization.
- Monitor campaign performance and make regular optimization decisions.
- Manage transactional and high-intent keywords focused on generating leads, sales, and conversions.
2. Bid & Budget Management
- Manage manual and automated bidding strategies.
- Optimize bids to achieve target CPA (Cost Per Acquisition) and improve overall campaign performance.
- Monitor budget pacing and ensure campaigns remain within approved budgets.
- Identify opportunities to improve ROAS and reduce unnecessary advertising spend.
3. Keyword Research & Optimization
- Conduct paid keyword research and identify high-intent and transactional keywords.
- Monitor keyword performance and search terms.
- Identify and manage negative keywords to minimize irrelevant clicks and wasted advertising spend.
- Share high-performing paid keywords with the SEO team for organic search opportunities.
4. Ad Copy & A/B Testing
- Write and test multiple versions of Responsive Search Ads (RSAs).
- Develop compelling headlines and descriptions designed to improve CTR and conversions.
- Conduct A/B testing of ad messaging and variations.
- Analyze ad performance and continuously improve campaign creatives.
5. Conversion Tracking & Analytics
- Set up, manage, and troubleshoot conversion tracking.
- Work with Google Tag Manager (GTM) to ensure accurate tracking of leads, sales, and other important conversion actions.
- Monitor tags, pixels, and conversion events.
- Ensure advertising spend is accurately connected to measurable business outcomes.
- Use campaign data to identify opportunities for performance improvement.
6. Landing Page & Conversion Optimization
- Collaborate with SEO, development, and creative teams to improve landing page performance.
- Provide conversion-focused requirements for paid advertising landing pages.
- Review landing page relevance, user experience, and conversion elements.
- Support landing page testing and optimization to improve conversion rates.
7. Campaign Monitoring & Real-Time Optimization
- Monitor live campaigns regularly and make data-driven optimization decisions.
- Analyze CTR, CPC, CPA, conversion rate, ROAS, search terms, and other campaign metrics.
- Optimize bids, keywords, budgets, targeting, and ad performance.
- Identify underperforming campaigns and implement corrective actions.
8. Performance Reporting
- Prepare regular SEM performance reports.
- Analyze campaign performance and provide actionable insights.
- Track important KPIs including ROAS, CPA, CTR, CPC, conversions, and conversion rate.
- Communicate campaign performance and recommendations to the Client Servicing team.
🤝 Cross-Functional Collaboration
The SEM Executive will work closely with other teams to ensure clear ownership and effective campaign execution.
SEO Team
- Share high-converting paid keywords with the SEO team.
- Coordinate paid and organic keyword strategies.
- Identify opportunities where paid search insights can support organic growth.
Creative Team
- Provide ad copy and landing-page requirements.
- Coordinate with the creative team for advertising assets.
Social Media Team
- Share relevant audience and campaign insights.
- Support social advertising initiatives when required.
Client Servicing Team
- Work according to approved client budgets and campaign objectives.
- Provide regular performance updates and actionable insights.
The provided document specifically defines these responsibilities through a SEM-focused RACI matrix and integrated search workflow, helping avoid overlap between SEM, SEO, Social Media, Creative, and Client Servicing functions.
🔄 Integrated Search Workflow
The SEM Executive will contribute to a structured six-stage search process:
1. Budget & Goal Setting
Work according to the approved media budget and target CPA.
2. Keyword Synchronization
Coordinate with SEO to separate high-intent paid keywords from informational organic keywords.
3. Technical Tracking Setup
Set up and verify Google Tag Manager and conversion tracking.
4. Creative & Landing Page Development
Provide ad copy and conversion-focused landing-page requirements to the creative/development teams.
5. Launch & Real-Time Optimization
Launch campaigns, monitor performance, manage negative keywords, and optimize bids and budgets.
6. Search Loop Reporting
Identify high-converting paid keywords and share insights with SEO for long-term organic growth.
📊 Key Performance Areas
The SEM Executive will be responsible for improving:
- Return on Ad Spend (ROAS)
- Conversion Rate
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Lead/Sales Generation
- Campaign Performance
- Budget Utilization
- Paid Keyword Performance
🔐 Role Ownership
The primary ownership of the SEM Executive includes:
- Google Ads account management
- Paid search campaign management
- Budget pacing within approved limits
- CPC and bid optimization
- Conversion tracking and tag management
- Remarketing strategy
- Paid search performance reporting
Secondary responsibilities include supporting social advertising through audience insights and assisting with Conversion Rate Optimization (CRO). Basic GA4 setup may be handled as a backup responsibility when required.
⚖️ SEM & SEO Boundary
To maintain clear ownership between SEM and SEO:
- SEM: Focuses primarily on transactional/high-intent keywords such as buying, pricing, hiring, and conversion-focused searches.
- SEO: Focuses primarily on informational searches such as guides, educational content, and how-to queries.
- New product launches: SEM takes primary ownership when immediate traffic is required.
- Educational content: SEO owns the organic strategy.
- Landing-page testing for paid campaigns: SEM takes the lead in conversion-focused testing.
- Brand searches: SEM and SEO work collaboratively.
🤝 Candidate Requirements
- 3.5–5 years of relevant experience in SEM, Paid Search, PPC, or Performance Marketing.
- Strong hands-on experience managing paid search campaigns.
- Strong understanding of Google Ads and paid search campaign structures.
- Experience with Search, Display, PMax, and Remarketing campaigns.
- Strong understanding of keyword research and negative keyword management.
- Experience with bid and budget optimization.
- Knowledge of Responsive Search Ads (RSAs) and A/B testing.
- Hands-on experience with conversion tracking and Google Tag Manager (GTM).
- Strong understanding of CPA, CPC, CTR, Conversion Rate, and ROAS.
- Experience preparing and interpreting performance reports.
- Ability to work with SEO, Creative, Development, Social Media, and Client Servicing teams.
- Strong analytical and data-driven approach.
- Excellent problem-solving and optimization skills.
- Good communication and collaboration skills.
💡 Preferred Skills
- Google Ads
- Bing Ads
- Google Tag Manager
- Conversion Tracking
- Remarketing
- Performance Max
- Search Campaigns
- Display Campaigns
- Keyword Research
- Negative Keywords
- Bid Management
- Budget Pacing
- A/B Testing
- Landing Page Optimization
- Conversion Rate Optimization
- Performance Reporting
- Competitor Research
- GA4
The source document also references SpyFu for competitor intelligence and basic GA4 support as a backup responsibility.
📈 What Success Looks Like
The successful candidate will be able to:
✅ Build and manage structured paid search campaigns
✅ Control budgets and optimize advertising spend
✅ Improve ROAS and conversion rates
✅ Reduce CPA through continuous optimization
✅ Identify high-performing transactional keywords
✅ Maintain accurate conversion tracking
✅ Conduct meaningful ad and landing-page testing
✅ Provide actionable performance insights
✅ Work effectively with SEO, SMM, Creative, Development, and Client Servicing teams
✅ Take complete ownership of paid search performance
📩 Apply Now
📍 Location: Marol, Andheri East, Mumbai
💼 Experience: 1.5–2 Years
📅 Working Days: Monday to Saturday (Alternate Saturday Off)
🕘 Working Hours: 9:30 AM – 6:30 PM
🚀 Immediate Joiners Preferred
📧 Send your CV: sharecvtorighthire@gmail.com
🌐 Website: getrighthire.com
Click on Apply to know more.
