Brick & Bolt
Website:
bricknbolt.com
Job details:
About the Role
We are looking for an SEO Specialist to join Brick&Bolt’s Marketing team and drive our organic growth across traditional search engines and emerging AI-powered search platforms.
The role will focus on SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve Brick&Bolt’s visibility, discoverability, brand presence, and organic lead generation across Google and AI-driven search experiences.
Key Responsibilities
- Develop and execute SEO strategies to improve Brick&Bolt’s organic visibility, keyword rankings, qualified traffic, and leads.
- Conduct keyword research and identify high-intent search opportunities aligned with business and customer needs.
- Optimize website pages, landing pages, blogs, titles, meta descriptions, headings, URLs, and internal linking.
- Develop and execute AEO strategies to improve visibility across featured snippets, People Also Ask, and answer-focused search experiences.
- Identify customer questions and search intent, and create structured, accurate, and engaging content that directly addresses user queries.
- Develop and implement GEO strategies to improve Brick&Bolt’s visibility and representation across AI-powered search and generative platforms.
- Strengthen digital presence through authoritative content, brand mentions, digital PR, relevant third-party publications, and credible online sources.
- Conduct technical and Local SEO initiatives, working with the Technology team to improve website performance, crawling, indexing, and location-based visibility.
- Work on Google Analytics to track website traffic, user behavior, conversions, organic performance, and identify actionable growth opportunities.
- Monitor competitors, search trends, SEO/AEO/GEO performance, and prepare regular reports with actionable recommendations for the Marketing team.
Key Skills & Qualifications
- 2–5 years of hands-on experience in SEO, Digital Marketing, or Organic Growth.
- Strong understanding of On-page, Technical, Off-page, and Local SEO.
- Strong understanding of AEO (Answer Engine Optimization) and question-based/search-intent content strategies.
- Understanding of GEO (Generative Engine Optimization) and AI-powered search/answer platforms.
- Strong keyword research, competitor analysis, content optimization, and SEO analytics skills.
- Working knowledge of Google Analytics and Google Search Console.
- Understanding of website architecture, crawling, indexing, internal linking, structured content.
- Ability to identify opportunities to improve organic traffic, AI visibility, qualified leads, and conversions.
- Strong analytical, communication, and problem-solving skills.
Click on Apply to know more.
