Varite Inc
Website:
varite.com
Job details:
Job Title : Search Engine Marketing
Location State : Karnataka
Location City : Bangalore
Experience Required : 1 to 3 Year(s)
CTC Range : 3 to 4 LPA
Shift: Day Shift
Work Mode: Hybrid
Position Type: Contract
Openings: 1
Company Name: VARITE INDIA PRIVATE LIMITED
About The Client: An American technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research through private consulting, executive programs, and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms. The Client serves over 12,000 organizations in over 100 countries with an employee strength of 15,000.
About The Job:
- The role is a part of the Gartner Conference Marketing.
- We are looking for a Specialist in Digital Media.
- The ideal candidate would be someone familiar with all elements of Search Engine/Social Media, paid marketing at an operational level and looking to add value through developing strategy and helping the business grow faster by ensuring flawless execution.
Essential Job Functions:
- Responsible for the management of all paid search, social and display campaigns.
- Keyword research.
- Developing ad copy.
- Engine selection & budget allocation.
- Landing page creation & optimization.
- CPC and bid management.
- Overall account strategy.
- Leverage web analytics data to understand conversions and ROI, while improving campaigns.
- Campaign performance reporting.
- Work with key stakeholders (Conference Marketing and Communications) in planning and setup of all paid campaigns.
- Create and deliver campaign plans/presentations and share with stakeholders to measure the campaign performance and conduct market research to find answers about consumer requirements, habits and trends.
- Understand different business offerings, audience & optimize the campaign accordingly to achieve business goals and review new technologies and keep the company at the forefront of developments in digital marketing.
- Monitor advertising budget and increase ROI, conversion performance through recommendations of new strategies & ideas.
- Plan and execute initiatives to reach the target audience through appropriate channels (Client, Meta, Twitter, Google Search, Google Display, Bing).
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Fulfill company’s goals for traffic growth, user engagement, and lead generation via search/social media marketing.
- Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion.
- Stay current with new advances in online marketing, competitive landscape, keyword research, and evaluate the latest paid media tools.
Qualifications:
- Bachelor’s degree is required, Masters or advanced degree a plus.
- 2-3 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on paid search, display, social-media and email.
- A strong grasp of the nuances of each channel.
- "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.
- Must have experience with Cost per Click advertising networks which include Google Ads, Microsoft Advertising, bidding strategies, conversion setup and tracking.
- Should be master of search ads and more advanced techniques like search-based retargeting, ad extensions, etc.
- Working knowledge on Data Management Platforms will be a plus with an understanding of HTML.
- Thorough understanding of marketing elements (Digital Marketing such as SEO/Social Media/Google Search, Display, YouTube, Bing, Client, Facebook etc.) and market research methods.
- Excellent analytical, communication and presentation skills and ability to work well in a fast-paced, collaborative environment.
- Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
- Experience operating A/B testing on Ad copy & landing pages.
- Ability to analyze data through web analytics.
- Possess strong knowledge of Google Analytics.
How to Apply: Interested candidates are invited to submit their resume using the apply online button on this job post.
Equal Opportunity Employer: VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.
Exp Req - Referral Bonus
0 - 2 Yrs. - INR 5,000
2 - 6 Yrs. - INR 7,500
6 + Yrs. - INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
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