assistara
Website:
assistara.com
Job details:
Company: Assistara Global Service Ltd.
Location: Sector 136, Noida
Experience: Minimum 4 Years
Process: International Travel – US Market
Employment Type: Full-Time
Job Summary
Assistara Global Service Ltd. is seeking an experienced PPC Specialist with strong expertise in lead generation through Pay-Per-Click (PPC) campaigns for the US International Travel market. The candidate will be responsible for planning, executing, optimizing, and managing PPC campaigns to generate high-quality travel leads and maximize campaign performance and ROI.
- Key ResponsibilitiesPlan, create, launch, and manage PPC campaigns targeting the US International Travel market.
- Develop effective paid search strategies to generate high-quality and relevant travel leads.
- Manage campaigns across platforms such as Google Ads, Bing Ads, and other relevant paid advertising platforms.
- Conduct keyword research, competitor analysis, audience targeting, and search-term analysis.
- Create and optimize ad copies, landing pages, and campaign structures to improve lead generation.
- Monitor key campaign metrics including CPC, CTR, CPL, conversion rate, lead quality, and ROI.
- Continuously optimize bids, keywords, budgets, ad groups, and targeting to improve campaign performance.
- Identify negative keywords and eliminate irrelevant traffic to improve lead quality.
- Track and analyze campaign performance and prepare regular performance reports.
- Work closely with the sales and travel operations teams to ensure generated leads meet business requirements.
- Analyze lead quality and conversion data to improve PPC strategies and campaign effectiveness.
- Manage PPC budgets efficiently while maintaining desired CPL and ROI.
- Stay updated with changes in paid advertising platforms, search trends, and digital marketing practices.
- Develop strategies to increase lead volume, lead quality, and conversion opportunities from paid campaigns.
Required Skills & Qualifications
- Minimum 4 years of hands-on experience in PPC/Performance Marketing.
- Proven experience in lead generation through PPC campaigns.
- Mandatory experience targeting US customers/US market.
- Experience in the International Travel/Travel & Tourism industry is highly preferred.
- Strong expertise in Google Ads and paid search campaign management.
- Strong knowledge of keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
- Experience with Google Analytics/GA4, Google Tag Manager, and conversion tracking.
- Strong understanding of CPL, CPA, CTR, CPC, ROAS, conversion rate, and ROI.
- Excellent analytical and data-driven decision-making skills.
- Strong understanding of lead-generation funnels and landing-page optimization.
- Ability to manage PPC budgets and deliver campaigns within defined performance targets.
Key Performance Indicators (KPIs)
- Quality and volume of leads generated
- Cost Per Lead (CPL)
- Lead-to-sale conversion rate
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Overall campaign ROI
Preferred Candidate Profile
- Candidates with 4+ years of experience in PPC/Performance Marketing, specifically in lead generation for the US market, with prior exposure to the International Travel industry, will be preferred.
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