assistara
Website:
assistara.com
Job details:
Digital Marketing Manager – PPC
Location: Noida, Sector 136
Experience: 4–8 Years
Work Mode: Work from Office
Shift: US Shift / Night Shift
We’re looking for a Digital Marketing Manager – PPC who can take ownership of our paid marketing function, lead the PPC team, build performance strategies, and drive measurable business growth.
Key Responsibilities:
- Lead and manage the PPC team, including performance monitoring, mentoring, and target setting
- Develop and execute PPC strategies aligned with business and revenue goals
- Plan and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Call Ads & Remarketing
- Monitor and optimize CPL, CPA, CTR, CPC, Conversion Rate, ROAS & ROI
- Manage campaign budgets and make data-driven budget allocation decisions
- Review team campaigns and ensure quality, performance, and timely execution
- Identify growth opportunities through market, competitor, and campaign analysis
- Work closely with Sales, SEO, Content, and Design teams
- Ensure accurate GA4, GTM, conversion tracking, and call tracking implementation
- Prepare weekly/monthly performance reports for management
- Develop SOPs and improve PPC processes and team efficiency
What We’re Looking For:
- 4–8 years of experience in PPC / Performance Marketing
- Experience managing and mentoring a PPC team
- Strong hands-on expertise in Google Ads
- Strong analytical and strategic thinking
- Experience with lead generation and performance marketing
- Knowledge of GA4, GTM, and conversion tracking
- Strong understanding of campaign metrics and optimization
- Experience with US markets / US Travel Process will be an added advantage
Location: Noida, Sector 136
Work from Office | US Shift
Click on Apply to know more.