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Role purpose
Create platform-native influencer and celebrity concepts and scripts that protect the brand brief while sounding natural to the individual creator. The role must understand how the same proposition changes across beauty, nutrition, lifestyle, parenting, food, fashion, expert and celebrity content.
Key responsibilities
- Study the brand, product, audience, mandatory claims, campaign objective and creator before writing.
- Develop distinct concepts, hooks, structures, talking points and scripts rather than repeating one template across creators.
- Write for reels, direct-to-camera videos, demonstrations, routines, storytelling, GRWM, expert content, UGC and other relevant formats.
- Adapt language, pacing and tone to each creator’s established content style while preserving mandatory messaging.
- Translate client feedback into accurate revisions without making content mechanical or unnatural.
- Maintain version control, approval records, claim accuracy and clear handover to campaign teams.
- Support Artemedy’s own social media, campaign case studies, pitch concepts and creative positioning when required.
- Work quickly across multiple live campaigns and proactively flag claims, instructions or expectations that may create compliance or execution risk.
Must have
- Portfolio of short-form social, influencer, advertising or branded-content writing.
- Strong command of English and conversational Hindi or Hinglish, with the ability to avoid forced language.
- Ability to work on regional content using translation
- Ability to analyse a creator’s existing content and write in a credible, differentiated voice.
- Strong research, grammar, detail, revision management and deadline discipline.
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