Innova ESI
Website:
innovaesi.com
Job details:
Position Overview
Hybrid Mode
Experience:-4+ years
Immediate Joiner
PAN India Location
We are seeking an experienced Salesforce Marketing Cloud Next (MCN) & Data Cloud Architect to lead the technical design, data modeling, and implementation of our next-generation marketing automation platform.
In this role, you will bridge the gap between real-time operational data systems, customer identity, and cross-channel engagement. You will architect end-to-end data pipelines using Salesforce Data Cloud, design event-driven journey flows natively on Salesforce Core (Flow Engine), and leverage Agentforce AI to deliver personalized, real-time passenger and customer experiences.
Key Responsibilities
- Solution Architecture & Design:
- End-to-end solutions natively within Salesforce Marketing Cloud Next (MCN) and Salesforce Core.
- Design real-time, cross-channel journeys using Salesforce Flow and Agentforce AI, replacing legacy Journey Builder/AMPscript paradigms with modern native automation.
- Data Cloud Modeling & Data Engineering:
- Define data ingestion strategies to connect real-time streaming sources (APIs, Webhooks, Kafka) and batch sources (S3, Snowflake) into Data Lake Objects (DLOs).
- Map DLOs to standard and custom Data Model Objects (DMOs) across Profile, Engagement, and Entity categories.
- Design and configure Identity Resolution Rulesets to unify cross-channel data into single passenger/customer profiles.
- Integration & Event Orchestration:
- Partner with enterprise data teams to establish low-latency data flows between core operational systems (e.g., AODB, E-Commerce, Wi-Fi portals, POS) and Data Cloud.
- Implement event-driven activation streams and real-time signals to trigger automated marketing and operational messages.
- Governance, Compliance & Performance:
- Implement consent management frameworks and data privacy safeguards compliant with GDPR, CCPA, and regional regulations.
- Establish data hygiene, identity deduplication standards, and optimization strategies for Data Cloud processing units.
Required Qualifications
- Experience:
- 5+ years of hands-on technical architecture experience across the Salesforce ecosystem.
- Proven experience with Salesforce Data Cloud (Data Engine, DMO/DLO mapping, Calculated Insights, Identity Resolution).
- Hands-on expertise with Salesforce Marketing Cloud Next (MCN) or strong transition experience from Marketing Cloud Engagement (MCE) / Core Salesforce Platform.
- Deep knowledge of Salesforce Core Architecture, including standard objects, Salesforce Flow Engine, and platform event triggers.
- Data & Integration Skills:
- Hands-on SQL proficiency and working knowledge of REST/SOAP APIs, Webhooks, and streaming data architectures.
- Understanding of identity management concepts (Contact Key, Individual ID, Party Identification, MAC/Device mapping).
- Certifications (Preferred / High Priority):
- Salesforce Data Cloud Consultant (Required)
- Salesforce Marketing Cloud Consultant (Highly Preferred)
- Salesforce Certified Application/System Architect (Preferred)
Nice-to-Have Skills
- Experience in high-volume, real-time industries (Airports/Aviation, Hospitality, Travel, or Retail).
- Hands-on experience configuring Agentforce AI agents and prompt templates for automated engagement.
Familiarity with MuleSoft or similar middleware enterprise integration platforms.
Click on Apply to know more.
