Website:
avaadaelectro.com
Job details:
Role Purpose
The Sales Trainer will be responsible for building the product knowledge and selling capability of the Avaada Electro sales team and its distributor network. The role covers new-hire induction, ongoing training of the field sales team and product training for distributor staff, with a focus on training content, assessments and measurable improvement in sales performance.
Key Responsibilities
Sales Team Technical Training
● Plan and deliver the training calendar for the field sales team (Regional Sales Manager, Cluster Head, ASM and TSI)
● Train the team on module technology, system sizing & BoS, pricing and the Avaada sales pitch
● Build selling skills (need discovery, objection handling, negotiation and closing) through classroom sessions and role plays
Distributor Staff Training
● Train distributor owners and their sales staff on Avaada products, positioning and the sales pitch
● Run product sessions at distributor locations and channel meets in coordination with the ASM
Content & Module Design
● Design and refresh training modules, product sheets, pitch decks and role-play scripts
● Update content for new product launches, pricing / scheme changes and competitor developments
Assessments & Certification
● Run pre- and post-training assessments, LMS tests and role-play evaluations
● Maintain and refresh the assessment question bank
● Certify team members against the sales competency framework and flag capability gaps to their managers
Training Impact & Reporting
● Track attendance, assessment scores and certification status for every participant
● Measure post-training impact on sales performance and submit monthly MIS reports to sales leadership
Cross-Functional Coordination
● Coordinate with product / technical, marketing, HR / L&D and sales leadership for content inputs, collateral and training plans
Candidate Requirements
Educational Qualifications
● Graduate in any discipline (required)
● Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred
Experience & Skills
● 6 to 8 years of experience, including minimum 3 years in sales training / capability building
● Field or channel sales experience in the solar industry
● Strong solar module knowledge (TOPCon vs PERC, efficiency, degradation, datasheets and warranties)
● Working knowledge of system sizing & BoS (kW sizing, inverters, generation and payback calculations)
● Proven track record of designing training content and running assessments
● Excellent presentation, facilitation and communication skills
● Willingness to travel extensively across India
● Working knowledge of MS Excel and PowerPoint; familiarity with an LMS (Learning Management System) preferred
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