Website:
unnati.ag
Job details:
Company Description Unnati is one of the largest distribution platforms for agricultural inputs in India, helping drive efficiency and accessibility across the agri value chain. Through its digital platform, Unnati enables retailers to connect seamlessly with farmers and support them in fulfilling their input requirements. The company focuses on making high-quality seeds, fertilizers, crop protection products, and other inputs more easily available to farming communities. By combining on-ground distribution with technology, Unnati aims to improve farmer productivity and income. Team members work in a fast-growing, impact-driven environment that supports innovation in agri services.
Role Description This is a full-time, on-site role based in Katihar for a Sales Officer / Territory Sales Manager. The role involves meeting retailers and farmers regularly to promote Unnati’s agri input offerings, understand local market needs, and drive sales growth in the assigned territory. The Sales Officer / Territory Sales Manager will manage relationships with existing channel partners, onboard new retailers, and ensure timely order booking and fulfillment. Responsibilities include executing sales plans, conducting product demonstrations, collecting market intelligence, and providing feedback to the central team. The role also requires maintaining accurate sales records, monitoring collections, and supporting promotional activities and field events to enhance brand visibility.
Qualifications
- Strong sales and business development skills, with experience in managing a territory or region, preferably in agri inputs or FMCG.
- Ability to build and maintain relationships with retailers, farmers, and local stakeholders, with solid negotiation and customer service capabilities.
- Basic understanding of agriculture practices and common input products (seeds, fertilizers, crop protection), or willingness to learn quickly.
- Comfort with using mobile apps or digital tools for order management, reporting, and communication.
- Good verbal and written communication skills in local language and Hindi; ability to explain product benefits clearly to diverse audiences.
- Self-motivated, target-driven, and disciplined in field execution, with readiness to travel extensively within the territory.
- Minimum of a bachelor’s degree, preferably in Agriculture, Business, or a related field; relevant diploma with strong experience may also be considered.
- Prior experience in channel sales, rural marketing, or field sales will be an advantage.
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