Website:
bharatiyavyaparmahotsav.com
Job details:
Bharatiya Vyapar Mahotsav is India’s largest multi-sector business exposition, organized by CAIT to bring MSMEs, businesses, and markets together for growth, partnerships, and new opportunities. The expo showcases Indian products and services across diverse sectors, highlighting the country’s journey toward a $5 trillion economy. With a strong “Made in India, Made for the World” focus, Bharatiya Vyapar Mahotsav offers professionals the chance to contribute to a high-impact national trade initiative.
Role Description
The Sales Manager (Exhibitions) role is a full-time, on-site position based in New Delhi and Bharatiya Vyapar Mahotsav (BVM) team by driving domestic exhibition sales. The role is responsible for building and maintaining client relationships, identifying new commercial opportunities, and managing an accurate sales pipeline to support the event’s strategic and financial objectives.
The selected candidate will lead exhibitor sales for the expo, including prospecting and engaging potential exhibitors, managing the sales pipeline, and closing contracts for booths, sponsorships, and related services. Day-to-day responsibilities include developing and executing sales strategies, conducting meetings and presentations with businesses and trade associations, coordinating with marketing and operations teams, and ensuring high exhibitor satisfaction. The role also involves maintaining accurate sales reports, monitoring revenue targets, analyzing market trends, and representing Bharatiya Vyapar Mahotsav at industry events and client interactions to build long-term partnerships.
Key Responsibilities
- Sell exhibition space for BVM in line with agreed strategic and financial targets.
- Develop and implement comprehensive sales plans to achieve and exceed revenue targets across all revenue streams.
- Maintain awareness of exhibition-industry developments, market trends, and emerging sales practices.
- Ensure all customer information, interactions, and opportunities are accurately recorded in the CRM system; maintain a strong sales pipeline to enable reliable reporting to management.
- Research and attend competitor exhibitions to identify market trends, best practices, and potential commercial opportunities.
- Support the preparation and development of sales and promotional materials designed to increase exhibitor and visitor engagement.
- Build relationships with government trade bodies in existing and prospective markets to attract exhibitors.
- Work closely with Operations and Marketing teams to support the successful, high-quality delivery of the exhibition.
- Develop and implement sales initiatives that strengthen customer retention and support new customer acquisition.
Requirements
- Proven experience in B2B space sales; experience within the exhibitions industry will be an added advantage.
- Ability to build and manage relationships with stakeholders at all levels of the business.
- Willingness and ability to travel within India or across the assigned territory, as required.
- Strategic mindset with a practical, solution-oriented approach to addressing exhibitor and business needs.
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