Rashmi Engicon
Website:
rashmiengicon.com
Job details:
Company Description
Rashmi Engicon is committed to delivering excellence through a fusion of aesthetics and intelligent design in every project undertaken. We specialize in crafting exceptional residential addresses that exemplify innovation, functionality, and sophistication. Our portfolio reflects our dedication to quality and our vision to create spaces that inspire and enrich lives.
Role Description
- 1. Sales Target AchievementAchieve monthly, quarterly and annual sales targets for premium high-rise residential projects.Target achievement %; units sold; sales value2. Lead GenerationGenerate qualified leads through digital campaigns, referrals, channel partners, events and personal networking.Number of qualified leads; lead-to-site-visit ratio3. Lead ConversionConvert enquiries and site visitors into bookings through effective follow-up and sales presentations.Conversion %; booking ratio4. Site Visit ManagementSchedule and conduct professional site visits, project tours and property presentations for HNI/premium customers.Site visits/month; site-visit-to-booking ratio5. Customer Relationship ManagementBuild strong relationships with HNI/UHNI customers, investors and prospective buyers.Repeat/referral leads; customer satisfaction6. Premium Property PresentationPresent project USPs, architecture, amenities, location advantages, specifications, pricing and investment potential.Customer feedback; presentation-to-booking conversion7. Negotiation & ClosureHandle price discussions, commercial negotiations and objections while maintaining approved pricing and margins.Closure rate; average realization; discount control8. Channel Partner ManagementDevelop and maintain relationships with brokers, channel partners and property consultants.Active channel partners; channel sales contribution9. Follow-Up & CRMMaintain accurate lead records, follow-up schedules, customer interactions and booking status in CRM/ERP.CRM data accuracy; follow-up compliance10. Booking & DocumentationCoordinate booking forms, KYC, payment schedules, agreements and other sales documentation with concerned departments.Documentation accuracy; timely completion11. Collection CoordinationFollow up with customers for booking amounts, installments and outstanding payments in coordination with accounts.Collection achievement %; overdue reduction12. Market IntelligenceMonitor competitor projects, pricing, offers, inventory, customer preferences and market trends.Market reports; competitor analysis13. Inventory ManagementMaintain awareness of available units, inventory status, pricing and unit-wise customer requirements.Inventory accuracy; unit movement14. Referral & Repeat BusinessGenerate sales through existing customers, referrals, investors and corporate/HNI networks.Referral leads; referral bookings15. Sales ReportingSubmit daily/weekly/monthly sales reports, pipeline reports and forecast reports to management.Reporting accuracy; forecast accuracy16. Team CoordinationCoordinate with marketing, CRM, accounts, legal, pre-sales and site teams to ensure smooth customer experience.Issue resolution time; coordination efficiency.
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