Straumann Group
Website:
straumann-group.com
Job details:
Role Purpose
The Sales Representative will be responsible for driving the sales of Digital equipment (IOS, Printers etc.), Resins, Software solutions (coDiagnostiX, SmileCloud), planning and guided surgery solutions within the assigned territory by generating leads, conducting product demonstrations, converting prospects into customers, and building long-term relationships with dental clinics, labs, and institutional customers. The role focuses on volume growth, market penetration, and consistent execution.
Key Responsibilities
- Identify, target, and develop new business opportunities among dental clinics, labs, and dental institutions
- Conduct in-clinic and virtual product demonstrations and trials
- Manage the complete sales cycle from lead generation to order closure and installation coordination
- Achieving monthly and quarterly sales targets in line with business objectives
- Maintain a strong demo-to-conversion ratio through follow-ups and objection handling
- Coordinate with distributors, service teams, and application specialists for smooth customer onboarding
- Collect market intelligence on competitors, pricing, customer feedback, and emerging trends
- Maintain accurate records of leads, demos, and sales activities in CRM systems
- Participate in conferences, trade shows, roadshows, and marketing activities
- Support post-sales engagement to ensure customer satisfaction and referrals
Key Performance Indicators (KPIs)
- Units sold per month / quarter
- Number of demos conducted
- Demo-to-order conversion rate
- Territory coverage and new account acquisition
- Accuracy and timeliness of CRM reporting
Required Qualifications & Experience
- Bachelor’s degree in science, Dentistry, CDT, Engineering, or Business. Preference will be given to dentists and dental technicians looking to build a career in sales.
- 2–5 years of sales experience in dental equipment, medical devices, or capital equipment
- Prior experience with digital dentistry, scanners, CAD/CAM, or implants is a strong advantage
- Proven ability to meet or exceed sales targets
- Willingness to travel extensively within assigned territory
Skills & Competencies
- Strong communication and presentation skills
- Ability to explain technical products in a simple, practical manner
- High energy, self-driven, and result-oriented
- Basic understanding of digital workflows in dentistry
- Comfortable working with CRM tools and sales reports
22000
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