Pixelo Digital
Website:
pixelodigital.com
Job details:
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About Pixelo:
As a new-age B2B demand-generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.
About the Role:
We are looking for a highly motivated and results-driven Sales Development Representative (SDR) to join our growing sales team. In this role, you will be responsible for identifying, engaging, and qualifying prospective clients across the India and APAC markets through strategic outbound outreach.
Your primary focus will be to generate qualified meetings through cold email, LinkedIn outreach, and cold calling. You will play a key role in building a strong sales pipeline by identifying the right prospects, understanding their business needs, and creating meaningful conversations that can be converted into qualified sales opportunities.
This role is ideal for someone who enjoys prospecting, researching target accounts, experimenting with outreach strategies, and taking ownership of meeting-generation targets. Exposure to managing the end-to-end outbound process—from prospect research and list building to campaign execution and optimisation—will be an added advantage.
Responsibilities:
- Identify, research, and build targeted prospect lists based on the defined Ideal Customer Profile (ICP) across India and APAC markets.
- Execute personalised and targeted cold email outreach campaigns to engage prospective clients.
- Conduct LinkedIn outreach, including prospect identification, connection requests, personalised messaging, and follow-ups.
- Engage prospective clients through cold calling to initiate conversations, understand their requirements, and book qualified meetings.
- Take ownership of weekly and monthly meeting-booking and outreach targets.
- Research target companies, key decision-makers, industry trends, and relevant business triggers to personalise outreach.
- Understand prospect pain points and effectively communicate the company's value proposition across different outreach channels.
- Follow up consistently with prospects through structured multi-channel outreach sequences.
- Qualify interested prospects based on defined criteria and schedule relevant meetings for the sales team.
- Maintain accurate prospect information, outreach activities, responses, and meeting outcomes in the CRM and other relevant sales tools.
- Monitor outreach performance, including email deliverability, open rates, reply rates, positive responses, call outcomes, and meetings booked.
- Analyse campaign and outreach performance to identify opportunities for improving targeting, messaging, follow-up strategies, and prospect engagement.
- Work closely with the Sales and Marketing teams to ensure effective lead handoff and alignment on prospect quality.
- Stay updated on market trends, B2B sales practices, and outbound prospecting strategies relevant to the India and APAC regions.
- Contribute ideas and insights to continuously improve the outbound sales and meeting-generation process.
Qualification:
- 1 - 3 years of experience in Sales Development, Business Development, Lead Generation, or a similar outbound-focused role, preferably in the B2B SaaS or technology industry.
- Proven experience in booking meetings through cold email outreach, LinkedIn outreach, and cold calling.
- Experience in engaging with prospects across India and/or APAC markets will be an added advantage.
- Strong understanding of B2B prospecting, ICPs, buyer personas, account research, and outbound sales processes.
- Excellent written and verbal communication skills, with the ability to adapt messaging based on different industries, buyer personas, and markets.
- Experience using outbound sales and prospecting tools such as Smartlead, Instantly, Phantombuster, Prospectoo, Apollo, Lusha, or similar platforms.
- Ability to research companies, identify relevant decision-makers, and uncover potential business opportunities.
- Experience working with CRM systems and maintaining accurate prospect and activity records.
- Strong analytical mindset with the ability to review outreach performance and identify areas for improvement.
- Exposure to prospect list building, data enrichment, outreach sequencing, or managing end-to-end outbound campaigns will be an added advantage.
- Self-motivated, target-driven, and accountable for achieving meeting-generation goals.
- Strong project management and organisational skills, with the ability to manage multiple outreach campaigns and target segments simultaneously.
- Ability to work collaboratively with Sales, Marketing, and other cross-functional teams.
Contact Information: careers@pixelodigital.com
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