Pareto Aluminum Systems
Website:
paretoas.com
Job details:
About Pareto Aluminum Systems ; Why Join Us
Pareto Aluminum Systems is the parent company behind ALFO Flooring, WOTS products, and Step-
free, innovative aluminum-based solutions serving the US market. We operate in a fast-paced, high-
growth environment where ideas move quickly from discussion to execution.
You will work with an open-minded, collaborative team that values ownership, curiosity, and continuous
learning. This role offers significant hands-on exposure to both sales conversion and marketing
activities, giving you the chance to build real skills that accelerate your career in a startup-like setting
with the backing of an established parent company.
Role Overview
We are looking for a proactive Sales & Marketing Associate to drive lead conversion and support
marketing initiatives for ALFO Flooring kits, WOTS products, and Step-free.
This is a 60% sales / 40% marketing role that is heavily customer-facing. You will own outbound
outreach, product consultations, and relationship building with US-based clients while also contributing
to marketing activities that improve campaign performance and customer acquisition. A key
responsibility will be supporting the ongoing implementation and management of Odoo CRM (currently
in progress).
Key Responsibilities
Sales
• Contact and qualify leads generated from digital campaigns and website inquiries.
• Conduct needs-based product consultations (aligned with US Eastern Time) and guide
prospects through the buying journey.
• Address objections, build trust, and convert leads into sales of ALFO Flooring kits, WOTS
components, and Step-free products.
• Follow up systematically to maximize conversion rates and nurture long-term customer
relationships.
• Coordinate cross-selling of accessories through Amazon, Walmart, and DIY channels in
partnership with the marketing team.
Marketing
• Create and refine content (written, visual, and short-form video) for technical products across
web, marketplace, and social platforms.
• Use AI tools effectively for content ideation, copywriting, research, and productivity.
• Support basic video editing for product demos, customer testimonials, and promotional content
• Provide structured feedback and customer insights to improve digital campaigns, messaging,
and targeting.
• Collaborate on performance analysis using website analytics tools.
• Contribute ideas and execution support for lead-generation and conversion initiatives.
CRM and Process Ownership
• Support the ongoing implementation of Odoo CRM (currently in progress), including lead
tracking, pipeline setup, and reporting dashboards.
• Maintain accurate, up-to-date CRM data and deliver regular sales and conversion reports.
• Identify process improvements that increase efficiency and conversion rates.
Qualifications and Skills
• BBA in Sales, Marketing, Business Development, or a related field.
• Excellent verbal communication and persuasion skills; comfortable speaking with US-based
clients.
• Strong organizational skills, proactive mindset, and ability to thrive in a fast-paced, open-minded
startup environment.
• Proficiency in content creation (written and visual).
• Comfortable using AI tools for content, research, and daily productivity.
• Basic to intermediate video editing skills (tools such as Cap Cut)
• Familiarity with CRM systems (Odoo training and hands-on involvement will be provided as
implementation progresses).
• Working knowledge of website analytics tools (GA4 preferred).
• Understanding of performance marketing, conversion optimization, and online customer
acquisition.
• Preferred: Prior experience in content writing for technical products.
• Bonus: Basic awareness of website constraints (HTML/CSS/JS) so you can give useful
feedback to the tech and marketing team.
- Willingness to work flexible hours that overlap with US Eastern Time
Click on Apply to know more.
