Kairali Ayurvedic Group
Website:
kairali.com
Job details:
The ideal candidate will be capable of creating effective marketing strategies that assist the efforts of sales teams and generate additional leads. This candidate should be comfortable creating content to aid the sales teams and have an ability to evaluate a marketing campaign to guarantee the best outcome. Additionally, this candidate should have a good understanding of the goals of various salespeople and ultimately operate as a close business partner.
Responsibilities
· Define and execute the marketing and communication activities according to our marketing plan
· Drive lead generation ,customer acquisition and center footfall.
· Monitor leads and work closely with center teams to improve lead to appointment and conversion rates.
· Manage and execute social media marketing, content, promotions and brand communication.
· Coordinate with creative agencies, business partners
· Plan and execute events, health camps, corporate tie ups and promotional activities.
· Conduct competitor and market analysis.
· Collaborate with other teams to promote offerings
· Inform clients and prospects of products and services through creative marketing strategies
· Work closely with operations and Center Managers to achieve center wise business objectives.
· Track performance of all marketing campaigns, ROI, CAC ,leads ,conversions and revenue.
Desireds Skills
· Strong knowledge of Digital & Performance Marketing.
· Excellent understanding of Lead Generation & Conversion.
· Strong analytical and problem solving skills
· Good communication, negotiation and vendor management skills.
· Creative, proactive and target oriented approach.
· Ability to manage multiple centers and campaigns simultaneously.
Qualifications
· Graduate/Post Graduate in Marketing, Business Administration or related field
· 5 -8 years' experience of relevant marketing experience
· Experience in Ayurveda, Healthcare, wellness, Hospitality or Premium Services
· Ability to multi-task
· Strong verbal, written, and organizational skills
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