Website:
skyllzo.com
Job details:
📢 We’re Hiring: Marketing Manager – Performance Marketing & Lead Generation
📍 Location: Nehru Place, New Delhi
🏢 Work Mode: Work from Office
💼 Employment Type: Full-time
Skyllzo is looking for a performance-driven Marketing Manager who can take complete ownership of paid advertising and consistently generate qualified, high-intent leads for online undergraduate and postgraduate degree programs offered by our partner universities.
This is not a general social media or brand marketing position. We need someone who understands performance marketing, education lead generation, admissions funnels and campaign optimisation—and can be held accountable for measurable outcomes.
About the RoleAs Marketing Manager, you will own the complete digital lead-generation function, from campaign planning and execution to lead quality analysis and conversion improvement.
You will work closely with the founders, admissions team and university stakeholders to build campaigns that attract the right candidates for online programs such as MBA, MCA, BBA, BCA and other undergraduate and postgraduate degrees.
Key Responsibilities• Plan, launch and manage performance campaigns across Meta Ads and Google Ads.
• Generate qualified leads for online undergraduate and postgraduate degree programs.
• Conduct audience research and create detailed student and working-professional personas.
• Build campaigns based on qualification, location, work experience, program preference and admission intent.
• Manage the complete advertising funnel—from awareness and lead generation to counselling and enrolment.
• Develop and test campaign angles, ad copies, creatives, landing pages and lead forms.
• Coordinate with designers, content creators and internal teams for campaign assets.
• Track lead quality by campaign, platform, geography, program, audience and creative.
• Work closely with the admissions team to understand lead feedback and conversion outcomes.
• Reduce irrelevant, duplicate, unreachable and low-intent leads.
• Monitor CPL, cost per qualified lead, counselling rate, application rate and enrolment cost.
• Set up retargeting campaigns for website visitors, form drop-offs and unconverted prospects.
• Manage campaign budgets responsibly and allocate spending based on performance.
• Create daily, weekly and monthly performance reports with clear insights and action plans.
• Ensure proper tracking through pixels, conversion events, UTMs, dashboards and analytics tools.
• Continuously optimise campaigns based on lead quality and enrolment outcomes—not merely lead volume.
• Identify new channels, audiences and campaign opportunities to improve scale and efficiency.
What We Expect• Complete ownership of marketing outcomes and lead-generation targets.
• A strong focus on qualified leads rather than inflated lead numbers.
• Clear understanding of how marketing performance affects admissions and revenue.
• Ability to independently plan, execute, analyse and optimise campaigns.
• Strong coordination with the admissions team to improve lead-to-enrolment conversion.
• Structured reporting with actionable insights—not only screenshots or surface-level metrics.
• Strong experimentation capabilities across audiences, creatives, offers and landing pages.
• Budget discipline and the ability to scale campaigns without compromising lead quality.
• An execution-first mindset with speed, accountability and attention to detail.
Key Performance IndicatorsPerformance will primarily be evaluated on:
• Number of qualified leads generated
• Cost per qualified lead
• Lead validity and connect rate
• Counselling and application rates
• Lead-to-enrolment conversion rate
• Cost per enrolment
• Return on advertising spend
• Campaign scalability
• Quality and accuracy of reporting
• Timely execution and optimisation
Ideal Candidate Profile• 3–6 years of hands-on experience in performance marketing or digital lead generation.
• Proven experience managing Meta Ads and Google Ads.
• Prior experience in EdTech, higher education, online degree programs, admissions or education lead generation is strongly preferred.
• Demonstrated experience managing meaningful advertising budgets.
• Strong understanding of audience segmentation, remarketing and conversion funnels.
• Working knowledge of Meta Ads Manager, Google Ads, GA4, Google Tag Manager and landing-page analytics.
• Ability to analyse campaign data using Excel or Google Sheets.
• Experience working with CRMs, lead-management systems or structured lead trackers.
• Strong written communication and campaign-copywriting ability.
• Comfortable working in a fast-moving startup environment with defined performance targets.
ImportantWe are specifically looking for candidates who have directly managed paid campaigns and can demonstrate results through metrics such as:
• Monthly advertising budget handled
• Leads generated
• Cost per lead
• Lead quality or qualification rate
• Enrolments or conversions achieved
• Cost per acquisition
• Return on advertising spend
Candidates whose experience is limited primarily to organic social media management, content posting or agency coordination without hands-on campaign execution may not be suitable for this role.
Why Join Skyllzo?• Build and lead the performance-marketing function of a growing education venture.
• Work directly with the founders and participate in key growth decisions.
• Manage campaigns across multiple university programs and student segments.
• Receive genuine ownership, visibility and scope to build scalable marketing systems.
• Grow with an organisation focused on education, employability and career outcomes.
To ApplyPlease share your updated CV along with the following details:
- Total experience in performance marketing
- Experience in EdTech or education marketing
- Platforms managed
- Highest monthly advertising budget handled
- Best CPL and conversion results achieved
- Current CTC
- Expected CTC
- Notice period
- Current location
- Confirmation of your availability for a full-time WFO role in Nehru Place
You may apply directly through LinkedIn or send your profile via DM.
If you know someone who has strong hands-on experience in education performance marketing and lead generation, please tag or refer them.
#Hiring #MarketingManager #PerformanceMarketing #DigitalMarketing #LeadGeneration #MetaAds #GoogleAds #EdTechJobs #EducationMarketing #DelhiJobs #NehruPlace #Skyllzo
Click on Apply to know more.