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Company Description Solvian Exim is a trusted importer and B2B supplier of premium food and beverage ingredients serving businesses across India. The company sources high-quality products from leading international brands and supplies cafés, restaurants, bakeries, hotels, distributors, and food manufacturers. Its portfolio includes specialty beverage premixes, culinary powders, dessert ingredients, and other premium food solutions. Solvian Exim focuses on consistent quality, competitive pricing, reliable service, and long-term partnerships. The mission is to help businesses offer innovative, high-quality products while ensuring a seamless and efficient sourcing experience.
Role Description This is a full-time, on-site Sales and Marketing Executive role based in Kirti Nagar, Delhi. The role involves identifying and developing new business opportunities with cafés, restaurants, hotels, bakeries, distributors, and food manufacturers, as well as nurturing relationships with existing clients. The Sales and Marketing Executive will conduct market research, support market planning, and implement sales and marketing strategies to grow product reach and revenue. Daily responsibilities include managing inquiries, preparing and presenting product proposals, coordinating samples, tracking sales performance, and supporting promotional activities and campaigns.
We are looking for a Sales & Marketing Executive who can handle both digital marketing and B2B sales activities. The ideal candidate should have practical knowledge of social media management, Instagram marketing, content creation, lead generation, cold calling, market research, and converting prospects into clients.
The candidate should be proactive, creative, target-oriented, and comfortable communicating with potential customers.
Key Responsibilities
Digital Marketing & Social Media
- Manage and grow the company's Instagram page organically.
- Plan and execute Instagram content including posts, reels, stories, and campaigns.
- Have basic knowledge of Instagram paid promotions and Meta Ads.
- Monitor page performance, engagement, reach, and audience growth.
- Research trending content, hashtags, competitors, and industry trends.
- Create basic social media creatives using Canva or other software.
- Assist in creating and editing simple Reels/videos for social media.
- Maintain a consistent and professional brand presence across digital platforms.
Sales & Lead Generation
- Generate new B2B business leads through online research, social media, directories, cold calling, and other channels.
- Identify potential customers and businesses within the target market.
- Conduct market research to identify new business opportunities, products, and potential clients.
- Make regular cold calls and follow-ups with prospective customers.
- Understand customer requirements and introduce suitable products/services.
- Convert qualified leads into customers through effective communication and follow-up.
- Maintain and regularly update lead/customer databases.
- Coordinate with the sales team for quotations, samples, orders, and customer requirements.
- Develop and maintain strong relationships with existing and prospective clients.
- Achieve assigned lead generation, sales, and conversion targets.
Required Skills
- Good communication and interpersonal skills.
- Basic to good knowledge of Digital Marketing.
- Practical knowledge of Instagram organic marketing.
- Basic knowledge of Meta/Instagram paid advertising.
- Working knowledge of Canva for social media posts and basic designs.
- Good cold calling and sales skills.
- Strong market research and lead generation abilities.
- Ability to identify and qualify potential B2B customers.
- Good negotiation and follow-up skills.
- Target-oriented and self-motivated approach.
- Ability to work independently and take initiative.
Preferred Candidate
Candidates with 0-3 year experience in B2B sales, FMCG, HORECA, food & beverage, digital marketing, social media management, or business development will be preferred.
Freshers with strong communication skills and practical knowledge of digital marketing/social media are also welcome to apply.
What We Expect
We are looking for someone who can both market the brand digitally and generate business through direct sales.
The person should be capable of taking a lead from:
Market Research → Lead Generation → Cold Calling → Follow-up → Customer Conversion → Relationship Management
Key Performance Areas (KPIs)
- Quality and quantity of leads generated
- Cold calls and follow-ups
- Lead-to-client conversion
- Monthly sales performance
- Instagram reach and organic growth
- Social media engagement
- Content consistency and quality
- New customer acquisition
Click on Apply to know more.