Website:
vanikabir.com
Job details:
We are looking for a sharp, revenue-driven revenue & ads strategist to take complete ownership of our D2C paid acquisition and revenue growth.
This is not a traditional lead-gen or media-buyer role. We need a strategic thinker who understands brand positioning, consumer psychology, creative hooks, and full-funnel economics—someone who knows how to scale Meta ads profitably to drive direct purchase revenue, not just cheap traffic or form fills.
Key Responsibilities
End-to-End Meta Ads Management: Plan, launch, optimise, and scale high-performing Meta ad campaigns (Facebook & Instagram) with a strict focus on ROAS, CAC, MER, and net revenue.
Creative & Hook Strategy: Collaborate closely with the creative/content team to concept high-converting video hooks, ad angles, visual assets, and direct-response copy that align with our brand identity.
Full-Funnel Optimisation: Analyse the end-to-end customer journey—from ad click to landing page experience, checkout flow, and post-purchase upsells—to plug leakages and improve conversion rates (CRO).
Data Analysis & Attribution: Track daily, weekly, and monthly performance metrics, identifying trends and turning raw analytics into actionable scaling strategies.
Brand & Market Positioning: Maintain a healthy balance between aggressive performance marketing and long-term brand equity, ensuring every ad strengthens our brand presence.
What We Are Looking For
3–6 years of hands-on experience managing and scaling Meta ad budgets specifically for D2C / e-commerce brands.
Proven track record of driving measurable e-commerce sales and scaling revenue (must be able to showcase past campaign strategies and numbers).
Strong understanding of D2C metrics: ROAS, CAC, LTV, AOV, CTR, conversion rate, and blended MER.
Strategic Creative Eye: Ability to deconstruct why ads work, write compelling briefs for designers/editors, and spot trends before they saturate.
Analytical Problem Solver: Deep familiarity with Ads Manager, GA4, Shopify/custom funnels, and attribution nuance.
Role Details
Role Type: Full-time, on-site
Location: Gurugram, Haryana
Compensation: Up to 10 LPA (commensurate with experience & proven track record)
Click on Apply to know more.
