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Job Purpose
This role is responsible for managing a set of relationships, acquisition of new relationships and driving achievement of the sales target expected from the relationships.
Job Context & Major Challenges
Job Context
Established in 1994, Birla Sunlife Asset Management Company, (BSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada.
BSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 1 Lakh 40 Thousand Crores (as on Dec 2015). Out of the 42 fund houses in the country, BSLAMC ranked 1st in Fixed Income AUM and 5th in Equity AUM category respectively. As of December 2015, the Average AUM market Share of the organisation was approx 10.2%. The company grew its investor client base by 20% to about 2.42Mn from 2.01Mn from the previous year, thereby bagging a second position in this category.
Major Challenges
- Creating ‘top-of-mind’ recall for BSLAMC schemes from extensive bouquet of products available with distributor base
- Constant updation of market information about distributors and knowledge of trends and information in very dynamic market conditions
- Ensuring that all service related issues of investors are sorted out within a quick turnaround time
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Retail Sales Execution o Drives ongoing sales from the defined relationships and contribute towards regions achievements
- Obtains and analyzes information from market to identify new clients, makes direct pitches, liaises with channel partners to increase sales
- Profiles distributors and caters to their requirements to ensure ongoing business from them
KRA2 Distributor Empanelment & Engagement o Conducts regular meetings and contact with the distributors
- Undertakes empanelment and activation of distributors
- Disseminates updates and other product related information in timely manner
KRA3 Reporting and compliance o Ensures 100% compliance with internal reporting & audit systems
- Provides weekly reports, to Regional Heads and Channel Heads
- Updates sales portal with requisite information to facilitate information collation and analysis
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