About GK Tools
GK Tools, a brand of Varindera Tools Pvt. Ltd., is expanding its presence across India with an ambitious plan to build a strong direct dealer network for its hand-tool range.
Backed by 30+ years of manufacturing experience and a strong international customer base exporting to more than 45 countries globally , Varindera Tools manufactures and exports hand tools to leading markets worldwide.
We are now building GK Tools as a strong Indian hand-tool brand and are looking for an experienced Regional Sales Manager – South India to lead market development from our Chennai base.
Our Business Model
GK Tools follows a direct-to-dealer model.
There is no distributor layer between GK Tools and our dealers.
The RSM will therefore play a critical role in identifying, appointing and developing the right dealers and building deep market penetration.
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Territory
Base: Chennai, Tamil Nadu
Initial Focus
Tamil Nadu
Expansion Territory
As the business develops, the role will expand across:
* Tamil Nadu
* Karnataka
* Telangana
* Andhra Pradesh
* Kerala
The candidate should therefore be comfortable with extensive travel across South India.
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Key Responsibilities
Dealer Network Development
* Identify and appoint quality GK Tools dealers and retail partners.
* Develop a strong network of hardware, hand-tool, industrial-tool and automotive-tool dealers.
* Identify major tool markets, cities and dealer clusters across Tamil Nadu.
* Build relationships with key dealers and high-volume retail outlets.
* Develop new markets and expand GK Tools’ geographical coverage.
* Build a strong base of active and repeat-ordering dealers.
Sales & Market Development
* Achieve monthly, quarterly and annual regional sales targets.
* Develop territory-wise sales plans and market-development strategies.
* Drive direct sales to dealers.
* Increase GK Tools product range penetration within existing dealers.
* Develop showroom displays, product visibility and merchandising.
* Monitor competitor brands, pricing, schemes, products and market activity.
* Identify new product opportunities based on market feedback.
Team Building
* Initially build the Tamil Nadu market personally through direct dealer acquisition and market visits.
* Recruit and develop Territory Sales Managers / Sales Executives as the dealer network expands.
* Train, guide and monitor the regional sales team.
* Establish systematic territory coverage and dealer-visit plans.
Reporting & Coordination
* Provide regular market intelligence and competitor feedback to Head Office.
* Coordinate with Head Office for pricing, inventory, marketing, promotions and new product launches.
* Monitor dealer orders, repeat business and outstanding payments.
* Maintain accurate customer and market information.
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Key Performance Indicators
The role will not be measured only by primary billing.
We will focus on:
New Dealers → Active Dealers → Repeat Orders → Market Coverage → Product Range Penetration → Regional Sales Growth
The objective is to build a strong, sustainable and productive dealer network across South India.
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Ideal Candidate
* 5–12 years of experience in sales and market development.
* Strong experience in dealer-driven sales.
* Experience in hand tools, hardware, industrial products, automotive aftermarket, electricals or similar categories preferred.
* Strong existing relationships with hardware/tool/industrial/automotive dealers in Tamil Nadu will be a major advantage.
* Experience in developing new territories and opening new dealers.
* Strong negotiation, communication and relationship-building skills.
* Highly target-oriented with a strong business-development mindset.
* Comfortable with extensive travel across Tamil Nadu and South India.
* Ability to work independently and take complete ownership of the territory.
* Experience in launching or expanding a brand will be an advantage.
* Ability to eventually build and manage a regional sales team.
Preferred Candidate
Candidates currently working with hand-tool, hardware, industrial-tool, automotive aftermarket or similar brands, with an established dealer network in Tamil Nadu, will be strongly preferred.
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What We Offer
* Opportunity to lead the South India expansion of GK Tools.
* Chennai-based role with significant growth potential.
* Competitive salary and performance-based incentives.
* Travel and business-development support.
* Opportunity to build and lead a regional sales team.
* Direct interaction with senior management.
* Opportunity to be part of building a new Indian hand-tool brand from the ground up.
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Who Should Apply?
We are looking for a market builder.
If you have the ability to enter a market, identify the right dealers, build strong relationships, create product visibility and generate sustainable repeat business, this is an opportunity to make a significant impact.
This is not an account-management role. This is a market-building role.
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How to Apply
Please send your CV to:
gm-marketing@varinderatools.com
admin@varinderatools.com
Please mention:
Subject: Application – Regional Sales Manager – South India
Location: Chennai
GK Tools
Quality that makes life easy.