Magic Bus India Foundation
Website:
magicbus.org
Job details:
Company Description Magic Bus India Foundation, founded in 1999 by Matthew Spacie, works to enable young people to break out of poverty and lead fulfilling lives. Through the Childhood to Livelihood programme, Magic Bus supports adolescents and youth aged 12 to 24 to complete secondary education, build life skills, and access skilling and employment opportunities. The organization has impacted more than 1 million young people across 24 states and 75 districts in India, with a strong presence in schools and communities through Community Learning Centres, Livelihood Centres, and Entrepreneurship Incubation Centres. Its programmes focus on education, employability, and entrepreneurship support for underserved communities. More information about Magic Bus and its initiatives is available at http://www.magicbus.org.
Job Designation / Title: Officer - Mobilization (Regional)
Department: Livelihood
Position Reports to: Centre Manager
Type of Employment: Full-time, on the Company’s Payroll
Experience: Minimum 3-5 years
Industry: Livelihood Skilling / Program Operations
Location: Kolkata .
Key Responsibility Areas
1. Strategizing extensive local mobilization efforts:
a. Develop a hyper-local youth mobilization strategy for skilling programmes, by ensuring a consistent pipeline and channels of youth for achieving center-wise outreach.
b. Build partnerships with local NGOs, CBOs, local government and non-government institutions, and other stakeholders to engage the youth.
c. Identify key community leaders and influencers and foster effective engagement for building pipeline of youth mobilization.
2. Outreach Campaigns
a. Collaborate with the livelihood center team for overall youth outreach and the monthly batch launch plans.
b. Continuously refine youth data gathering methods (building pipelines for mobilization) to secure high-quality youth under the D-60 approach.
c. Design effective hyper-local campaigns (community mobilization) to attract young participants to the Center’s skilling programs.
d. Manage lead generation and lead conversion efficacy.
e. Analyze current data sources from youth inquiries (e.g., leads from social media, community mobilization) and data from regional managers.
Desired competencies
• Knowledge of the youth development sector, skilling, and youth-related challenges.
• Ability to lead a mobilization campaign
• Familiarity with government policies and initiatives related to youth empowerment and skill development.
• Competent in using social media platforms for campaign management.
• Grounded personality along with leadership skills and public connection
• High ethical standards and cultural sensitivity to engage effectively with diverse communities and stakeholders.
Qualifications and experience
• A Bachelor’s degree in a relevant field such as Business, Marketing, Social Sciences, or a related discipline is typically required.
• 3-5 years of relevant work experience in youth mobilization, partnership development, and related roles.
• Prior experience in working with youth-focused skilling programs, NGOs, or educational institutions is highly desirable.
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