Role Overview
We’re seeking a data-driven and strategic Manager for Paid Media to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance
Responsibilities
- Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
- Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
- Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
- Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
- Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
- Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
- Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
- Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
- Articulate the investment plan and performance results in structured presentation and reporting formats
- Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
- Build and manage a global affiliate program, designing commission models that drive incremental sales
- Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals
Qualifications
- 7-12 years in Paid Media, Growth Marketing and Performance Marketing.
- Full-funnl campaigns and global media strategies knowledge
- Proven track record managing large-scale paid campaigns across multiple channels
- Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
- Experience working with cross-functional teams with strong bias to negotiation and peer influence
- Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
- Experience with Affiliate marketing
- Background on DTC and B2C. Previous experience on subscription-based business models desired.
- Managerial experience with remote teams
- Experience on selecting and managing Media Agencies overseas
- Familiarity with AI and writing tools is a bonus.
Benefits & Perks
- Competitive salary and annual bonus
- Medical coverage
- Life and accidental insurance
- Vacation & leaves of absence (menstrual, flexible, special, and more!)
- Developmental opportunities through education & developmental reimbursements & professional workshops
- Maternity & parental leave
- Hybrid & remote model with flexible working hours
- On-site & remote company events throughout the year
- Tech & WFH stipends & new hire allowances
- Employee referral program
- Premium access to Quillbot
*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.
This role is eligible for hire in India.
We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.
The base pay for this role is determined by several factors, including:
- Relevant professional experience
- Skills and expertise
- Scope and responsibilities of the role
- Internal equity considerations
In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.
We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
