Director, Analytics
Publicis Groupe
- Salary
- $135k - $216k
- Experience
- 7+ yrs
- Location
- New York City, New York, United States
- Job type
- Full-time
Required skills
- Marketing Mix Modeling (MMM)
- API
- dashboard
About the role
7+ years in media measurement, marketing analytics or consumer research; 3+ years leading measurement programs or teams; proven ownership of measurement methodology; experience with product placement, branded entertainment or sponsorships; strong research design and interpretation; KPI governance track record; ability to turn analytics into recommendations; competitive analysis and Share of Voice tracking.
About Publicis Groupe
A global leader in marketing, communication, and digital transformation.
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