SG Instruments Pvt Ltd
Website:
sg-instruments.com
Job details:
Position: Product Specialist – Sales | Life Science & Other Analytical Instruments
About SG Instruments Pvt. Ltd.
SG Instruments Pvt. Ltd. is an established Indian scientific-instrument distribution company with a strong presence in Materials Science, Nanotechnology, Life Sciences, Biotechnology and Advanced Research Instrumentation.
Established in 1996, SG Instruments has built long-standing relationships with leading international technology companies and research communities in India. The company represents and distributes advanced scientific technologies used by universities, research institutes, pharmaceutical and biotechnology companies, CROs, hospitals, industrial R&D laboratories and other scientific organizations.
Our product portfolio includes sophisticated technologies for Extracellular Vesicle research, cell and molecular biology, bioprocessing, nanoparticle characterization, thermal analysis, electron microscopy, surface characterization and advanced analytical research.
SG Instruments is focused on bringing innovative global technologies to the Indian research community while providing customers with strong technical understanding, application support, product demonstrations and after-sales coordination.
Role Overview
Industry: Scientific Instruments / Life Sciences / Biotechnology
Employment Type: Full-Time
Experience Required: 4–5 years of proven sales experience
Location: Delhi NCR
Travel: Regular customer visits and travel required
We are looking for an experienced, highly motivated and target-oriented Product Specialist – Sales to drive the sales and business development of SG Instruments' Life Science and Biotechnology product portfolio.
The ideal candidate should have a strong academic background in Biology/Life Sciences, excellent English communication skills, confidence in presenting scientific products to researchers and decision-makers, and a proven track record in sales.
This is a hands-on sales position. The candidate will be expected to independently generate leads, identify opportunities, meet customers, understand their requirements, present suitable solutions, conduct product presentations/demonstrations, prepare quotations, follow up consistently and ultimately convert opportunities into orders.
Educational QualificationsMandatory
- B.Sc. in Biology, Biotechnology, Microbiology, Biochemistry, Life Sciences, Molecular Biology, Biomedical Sciences or a closely related biological discipline.
- Candidates without a relevant Biology/Life Sciences graduation degree will not be considered.
Preferred
- M.Sc./M.Tech./higher qualification in Biotechnology, Life Sciences, Microbiology, Biochemistry, Molecular Biology or related fields.
- Prior exposure to laboratory research, biotechnology workflows or scientific instrumentation will be an advantage.
Experience RequirementsMandatory: 4–5 years of proven sales experience
The candidate must have:
- Prior experience in scientific instruments, laboratory equipment, life-science products, biotechnology products, research equipment, analytical instruments, medical/laboratory equipment or a related technical-sales industry is strongly preferred.
- A proven history of meeting sales targets and generating business.
- Experience managing the complete sales cycle from lead generation → customer meeting → presentation/demo → quotation → negotiation → purchase order → delivery → payment follow-up.
- Experience dealing with researchers, professors, scientists, laboratory heads, purchase departments, CXOs, industry professionals and institutional decision-makers will be highly advantageous.
- Candidates must be able to provide at least one strong professional recommendation/reference from a previous employer, preferably from a reporting manager or senior management, confirming their sales performance, professionalism and work ethic.
Key Responsibilities1. Lead Generation & Business Development
- Identify and develop new customers and business opportunities.
- Generate leads through direct customer visits, telephone calls, email, LinkedIn, references, exhibitions, conferences, seminars, workshops and other business-development activities.
- Develop relationships with universities, research institutes, biotechnology companies, pharmaceutical companies, CROs, hospitals and industrial R&D laboratories.
- Identify upcoming research projects, laboratory expansions, new instrument requirements and replacement opportunities.
- Develop and maintain a healthy sales pipeline.
2. Product Promotion & Sales
- Promote and sell SG Instruments' assigned scientific and life-science product portfolio.
- Understand customer applications and recommend the most appropriate technical solution.
- Conduct product presentations, technical discussions and demonstrations.
- Clearly communicate product features, benefits, applications and competitive advantages.
- Convert technical discussions into genuine commercial opportunities.
- Achieve assigned annual sales targets.
3. Customer Visits & Relationship Management
- Conduct regular face-to-face meetings with existing and prospective customers.
- Build strong and long-term relationships with scientists, professors, researchers, laboratory managers, procurement teams and key decision-makers.
- Maintain regular contact with important accounts.
- Develop key accounts and identify opportunities for additional products and cross-selling.
- Existing relationships with universities, research institutes, biotech/pharma companies, CROs or laboratories will be an added advantage.
4. Follow-Up & Sales Conversion
Dedicated follow-up is one of the most important responsibilities of this position.
The candidate must:
- Follow up consistently on every qualified lead.
- Track enquiries, quotations, demonstrations and commercial discussions.
- Follow up until a clear outcome is achieved — order, rejection, postponement or next defined action.
- Ensure quotations do not remain unattended.
- Maintain regular communication with customers during long sales cycles.
- Follow up on purchase orders, delivery schedules, installation and payments where required.
- Demonstrate ownership of opportunities rather than waiting for customers to respond.
5. Sales Presentations & Demonstrations
- Prepare and deliver professional presentations to scientists, researchers and management.
- Present scientific concepts and instrument applications in a clear, confident and understandable manner.
- Conduct product demonstrations and coordinate with application/service teams whenever required.
- Attend conferences, exhibitions, seminars and workshops as a company representative.
- Represent SG Instruments professionally at customer meetings and industry events.
6. Quotations & Commercial Activities
- Prepare and coordinate quotations and commercial proposals.
- Understand customer requirements before preparing an offer.
- Coordinate internally for pricing, technical specifications, delivery schedules and other commercial requirements.
- Negotiate professionally within company-approved commercial guidelines.
- Work toward successful order closure and timely payment realization.
7. Sales Reporting & CRM Discipline
- Maintain accurate records of leads, customer visits, quotations, opportunities and sales activities.
- Submit regular daily/weekly/monthly sales reports as required..
8. Internal Coordination
- Ensure smooth communication between customers and internal teams.
- Support successful installation, training and customer onboarding where required.
- Communicate customer feedback and market requirements to management.
Essential Skills & CompetenciesCommunication & Presentation
- Excellent spoken and written English is mandatory.
- Excellent interpersonal and customer-handling skills.
- Strong presentation and public-speaking abilities.
- Ability to confidently communicate with scientists, professors, researchers and senior management.
- Ability to explain scientific/technical concepts in a simple and convincing manner.
Sales Skills
- Strong lead-generation ability.
- Excellent follow-up discipline.
- Strong negotiation and closing skills.
- Target-oriented and commercially driven.
- Ability to handle objections and move opportunities toward closure.
- Strong customer relationship-management skills.
- Ability to independently manage a sales territory.
Personal Attributes
We are looking for someone who is:
- Highly self-motivated
- Persistent and disciplined with follow-ups
- Result-oriented
- Confident
- Professional
- Energetic and proactive
- Comfortable meeting new people
- Willing to travel
- Capable of working independently
- Responsible for their own targets and pipeline
- Comfortable working in a technically demanding environment
- Able to take ownership rather than requiring continuous supervision
This position is not suitable for someone who only waits for leads or enquiries to be provided by the company.
The successful candidate should be someone who can:
Find → Contact → Meet → Understand → Present → Demonstrate → Quote → Follow Up → Negotiate → Close → Maintain the Customer
The candidate should have the hunger to generate business, the discipline to follow up repeatedly and professionally, and the ability to convert scientific discussions into commercial opportunities.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Achievement of monthly/quarterly/annual sales targets
- New customer acquisition
- Number and quality of qualified leads generated
- Customer visits and productive meetings
- Number of product presentations/demonstrations
- Quotation-to-order conversion
- Lead-to-order conversion
- Sales pipeline value
- Follow-up discipline and opportunity movement
- New account development
- Customer retention and relationship management
- Collection/payment follow-up where applicable
Salary (Fixed): ₹8.5 to ₹9 LPA + performance-based incentives, commensurate with relevant experience, sales track record and demonstrated ability to independently generate and close business.
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