Biotek Ortho
Website:
biotekortho.com
Job details:
About US:
BIOTEK is a global medical device company with a strong focus on new product development in the most advanced orthopedic sector Sports Medicine. With presence in all six continents around the world the growth and demand for our products throughout the world is unprecedented.
About the Role:
We are looking for an experienced and result-oriented Product Manager – Arthroscopy to drive the growth and development of our Arthroscopy product portfolio. The role will involve product strategy, market analysis, product launches, sales enablement, surgeon engagement, and coordination with cross-functional teams to strengthen the company's presence in the Arthroscopy segment.
Key Responsibilities:
Position: Product Specialist – Arthroscopy
Department: Product Management
Industry: Medical Device /Orthopedics/Sports Medicine
Location: Mumbai/Bangalore/Delhi
Experience: 5 to 10 Years
Reporting: Director - Sales
Key Responsibilities:
Product Management:
- Manage the complete lifecycle of the Arthroscopy product portfolio, from product introduction to growth and phase-out.
- Develop product strategies based on market requirements, customer needs, competitor activities, and business objectives.
- Identify opportunities for new products, product extensions, and portfolio expansion.
- Prepare product positioning, value propositions, pricing recommendations, and launch strategies.
- Maintain strong knowledge of Arthroscopy products, surgical techniques, and clinical applications.
Market & Competitor Analysis:
- Conduct regular market research to understand market size, trends, customer requirements, and emerging technologies.
- Track competitor products, pricing, product launches, promotional strategies, and market positioning.
- Identify gaps in the existing portfolio and recommend opportunities for business growth.
- Develop periodic market intelligence reports for management.
Sales Enablement & Business Support:
- Work closely with the Sales team to develop product-specific sales strategies and action plans.
- Provide product training and sales support to the field team.
- Develop product presentations, sales tools, product literature, FAQs, comparison documents, and other marketing materials.
- Participate in customer meetings, surgeon discussions, workshops, conferences, and product demonstrations.
- Support the Sales team in key account development and product conversion initiatives.
Surgeon & KOL Engagement:
- Develop and maintain relationships with key opinion leaders, surgeons, and clinical experts in Arthroscopy and Sports Medicine.
- Gather feedback from surgeons and translate clinical requirements into actionable product and business initiatives.
- Support surgeon education programs, workshops, cadaveric programs, conferences, and product demonstrations.
- Identify potential KOLs and support the development of long-term professional relationships.
Product Launch & Training:
- Lead new product launches in coordination with Sales, Marketing, Regulatory, Supply Chain, and other relevant functions.
- Develop launch plans, training materials, product communication, and go-to-market strategies.
- Conduct product and clinical training for sales teams, distributors, and relevant stakeholders.
Commercial & Business Planning:
- Support annual product and business planning for the Arthroscopy portfolio.
- Develop sales forecasts and monitor product performance against targets.
- Track product-wise sales, margins, inventory, and market performance.
- Work with the Sales team to identify opportunities for improving product penetration and market share.
Cross-Functional Collaboration:
- Collaborate with Sales, Marketing, Clinical Education, Regulatory, Quality, Supply Chain, and domestic sales teams.
- Coordinate with domestic/international teams for product information, launches, training, and market development.
- Ensure timely resolution of product-related issues and customer feedback.
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