- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- banking
- business objectives
- competitive analysis
- end-to-end
- go-to-market
- key performance indicators
- market research
- product lifecycle
- user feedback
About the role
Easy Home Finance Limited
Website:
easyhomefinance.in
Job details:
Job Responsibilities;
- Lead the end-to-end product lifecycle for digital home loan offerings, from ideation to launch and ongoing optimization.
- Develop product vision, strategy, and roadmaps aligned with business objectives and customer requirements.
- Define key performance indicators (KPIs) and metrics to track product performance and user engagement.
- Conduct market research, competitive analysis, and customer feedback analysis to identify market needs and opportunities.
- Analyse data and user feedback to identify areas for product improvement and optimization.
- Partner with marketing and sales teams to develop go-to-market strategies and promotional campaigns for new product launches.
- Stay abreast of industry trends, regulatory changes, and emerging technologies in housing finance and digital banking.
- Drive A/B testing and experimentation to optimize conversion rates and user satisfaction.
- Work closely with UX/UI designers to create intuitive and seamless digital experiences for home loan applicants and borrowers.
- Develop, implement and maintain production timelines across multiple departments.
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