enreap
Website:
enreap.com
Job details:
Job Description – Product & Service Marketing Specialist
Location: Pune (Hybrid)
Department: Marketing
About the Role:
As Enreap continues to expand its enterprise business globally, we're looking for a Product & Service Marketing Specialist to strengthen how our services, solutions, and OEM partnerships are positioned in the market.
This role will own product and service messaging, enterprise positioning, sales enablement, and go-to-market content, helping translate technical capabilities into compelling business value. You'll work closely with Leadership, Practice Heads, Sales, Delivery, Demand Generation, and OEM partners to build a consistent, enterprise-ready brand across India, SEA, MENA, and the USA.
Key Responsibilities:
Product & Service Marketing
- Develop positioning, value propositions, messaging, buyer personas, and competitive differentiation for Enreap's services and OEM solutions.
- Conduct customer research through JTBD, Voice of Customer interviews, surveys, affinity mapping, and market research to strengthen messaging.
Go-to-Market & Growth
- Develop GTM messaging and launch assets for new services and strategic initiatives.
- Partner with Demand Generation to improve campaign messaging, landing pages, website experience, and conversion using Growth Marketing and CRO principles.
Sales Enablement & Brand
- Own and maintain product collateral, solution briefs, capability decks, proposal templates, case studies, customer testimonials, demo videos, presentations, and sales playbooks.
- Ensure messaging consistency across all customer touchpoints and regional markets.
Thought Leadership
- Partner with the CEO and Leadership team to create thought leadership content, blogs, LinkedIn posts, whitepapers, webinars, podcasts, and executive presentations.
- Build compelling narratives around AI, Enterprise Transformation, Managed Services, and Digital Transformation.
Cross-functional Collaboration
- Work closely with Practice Heads, Sales, Delivery, Customer Success, Demand Generation, SEO, Performance Marketing, Marketing Operations, Creative, and OEM partners to deliver integrated GTM programs and maintain a unified enterprise brand.
Qualifications:
- MBA from a Tier 1 or Tier 2 institute preferred.
- 3–5 years of experience in Product Marketing, Service Marketing, Solution Marketing, or B2B Marketing within an IT Services, SaaS, Enterprise Software, Technology Consulting, or Managed Services company.
- Strong understanding of product marketing, GTM strategy, Growth Marketing, enterprise branding, customer research, and sales enablement.
- Excellent storytelling, presentation, and stakeholder management skills.
- Ability to simplify technical concepts into compelling business messaging.
Success Metrics:
- Strong and consistent messaging across services, OEMs, and regions.
- Enterprise-ready sales collateral and GTM assets.
- Improved website engagement, landing page conversion, and customer experience.
- High-quality thought leadership and executive content.
- Increased adoption of marketing assets by Sales and Demand Generation.
- Consistent enterprise brand experience across all customer touchpoints.
Why Join Enreap?
Join a fast-growing enterprise technology consulting company where you'll help shape how Enreap is positioned globally, influence enterprise buying decisions, and build the marketing assets that enable business growth and large enterprise wins.
Click on Apply to know more.
