Lotus Herbals Pvt Ltd
Website:
lotusherbals.com
Job details:
Company Description Lotus Herbals Pvt Ltd is India’s leading natural cosmetics company, rooted in the 5,000-year-old science of Ayurveda and enhanced by modern technology. The company offers a well-researched and extensive portfolio of over 500 products across Skincare, Haircare, Suncare, and Make-up categories. Serving both retail and professional markets, Lotus Herbals focuses on safe, effective, and innovative formulations. Team members join a growing brand committed to natural ingredients, consumer trust, and continuous product evolution.
Role Description The Performance Marketing Specialist is a full-time, on-site role based in New Delhi. This role involves planning, executing, and optimizing digital campaigns across channels such as search, social, display, and e-commerce platforms to drive traffic, conversions, and ROI. The specialist will analyze performance data, manage budgets, conduct A/B tests, and refine targeting and creatives to improve campaign efficiency. Daily responsibilities include collaborating with marketing, sales, and product teams to align campaigns with brand objectives, monitoring market trends, and preparing performance reports with actionable insights. The role also includes managing agency or partner relationships and ensuring brand-consistent communication across all performance marketing initiatives.
Qualifications
- Candidates should possess strong Communication and Customer Service skills to coordinate with internal teams, external partners, and respond to consumer needs effectively.
- Candidates should possess Market Research and Marketing Strategy skills to analyze trends, define target audiences, and build data-driven performance campaigns to drive traffic on marketplaces
- Set up, optimize, and scale paid campaigns across Meta (FB/IG) and Google (Search, PMax, Shopping, YouTube) to drive ROAS and revenue
- Direct management of daily ad spend, bid strategies, audience targeting, and retargeting.
- Manage Meta Pixel, GTM, GA4, and CAPI tracking. Analyze daily metrics (CAC, ROAS, AOV, Conversion Rate) and generate performance reports.
- Work on landing page flows and offer structures to improve traffic-to-purchase conversion rates.
- Work in close coordination with e-commerce team.
Requirements
- 3+ years of hands-on performance marketing experience in e-commerce marketplaces (Personal Care / Skincare preferred).
- Deep technical command of Meta Ads Manager, Google Ads, GA4, GTM, and Shopify.
- Ability to work entirely as a solo contributor with end-to-end execution capability.
- Strong analytical mindset with a focus on data-driven decision-making and ROAS growth.
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