Franchise India Holdings
Website:
franchiseindia.com
Job details:
Company Description Franchise India Holdings Limited (FIHL) is Asia’s largest integrated franchise solutions company, operating since 1999 as a leading authority on franchising, retail, and licensing. FIHL has supported millions of investors in identifying suitable franchise opportunities and has enabled numerous organizations to expand across domestic and international markets. The company focuses on delivering end-to-end franchise consulting services across diverse business categories. Its core strengths are deep market knowledge, robust opportunity creation, an extensive professional network, and a strong track record of client success.
Role Description The PPC Manager role is a full-time, on-site position based in Faridabad. This role is responsible for planning, executing, and optimizing pay-per-click campaigns across search engines and digital platforms to drive qualified leads and improve ROI. Daily responsibilities include keyword research, ad copy creation, bid management, audience targeting, and ongoing performance monitoring using web analytics tools. The PPC Manager will collaborate closely with marketing and sales teams to align campaigns with overall digital marketing strategies, support lead generation goals, and prepare regular performance reports with insights and recommendations for improvement. The role also involves testing new campaign structures, managing budgets, and staying updated on industry trends and platform best practices.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with the ability to plan and execute integrated paid campaigns.
- Candidates should possess Social Media Marketing skills to manage and optimize paid promotions across social platforms.
- Candidates should possess Lead Generation skills, focusing on driving quality inquiries and conversions through PPC initiatives.
- Candidates should possess Web Analytics skills to track, measure, and analyze campaign performance and user behavior.
- 3–6 years of hands-on experience managing PPC campaigns on major platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
- Proficiency in keyword research tools, bid management, and conversion tracking; experience with remarketing and A/B testing.
- Strong analytical and numerical skills, with the ability to interpret data and present clear, actionable insights.
- Effective communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in PPC or digital marketing are an advantage.
Mail on hrd@franchiseindia.com / 9873365691
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