MIRÓR
Website:
miror.in
Job details:
Role Overview
We are looking for a Personal Branding & PR Specialist to build executive visibility, strengthen Miror’s thought leadership, and amplify our public narrative across media and digital platforms.
This role is responsible for positioning Miror’s founders and leadership as credible voices in women’s health while driving strategic media coverage and institutional visibility.
Key Responsibilities
Executive Personal Branding
- Develop and execute founder positioning strategy
- Craft LinkedIn narratives, thought leadership posts, and opinion pieces
- Build a consistent and credible executive voice
Public Relations & Media Outreach
- Identify and secure earned media opportunities
- Write press releases, media pitches, and editorial submissions
- Manage journalist relationships and media follow-ups
Institutional & Stakeholder Visibility
- Leverage partnerships (NHM, IMS, etc.) to enhance authority
- Position founders for speaking opportunities, panels, and events
Brand Narrative & Messaging
- Ensure all external communication aligns with Miror’s tone and mission
- Maintain consistent storytelling across channels
Market & Media Landscape Monitoring
- Track competitor narratives and industry trends
- Identify high-impact visibility opportunities
Crisis & Reputation Management
- Support strategic communication during sensitive situations
- Protect and strengthen brand credibility
Reporting & Impact Tracking
- Track media placements, engagement metrics, and visibility growth
- Provide insights to refine PR strategy
Ideal Candidate Profile
- 5+ years experience in Personal Branding, PR, or Corporate Communications
- Demonstrated experience positioning founders/executives
- Strong writing and storytelling ability
- Proven track record of securing earned media
- Strong LinkedIn and digital narrative understanding
- Ability to operate independently and own campaigns end-to-end
- Interest in healthcare, wellness, or impact-driven brands
What This Role Offers
- High-visibility leadership exposure
- Direct collaboration with founders
- Opportunity to shape a category-defining Femtech brand
- Meaningful impact in women’s health
If you are a strategic communicator who understands both narrative and execution, and want to amplify conversations that truly matter, we’d love to hear from you.
Click on Apply to know more.