TravelOcat
Website:
travelocat.com
Job details:
TravelOcat is looking for a Performance Marketing Specialist with strong hands-on experience in Google Ads and Meta Ads to manage paid campaigns and generate high-quality travel leads.
Key Responsibilities- Manage Google Ads: Search, Performance Max, Display & Remarketing.
- Manage Facebook & Instagram advertising campaigns.
- Conduct keyword, competitor, audience, and campaign research.
- Optimize campaigns for CPL, CTR, CPC, conversion rate and ROAS.
- Manage lead-generation campaigns for domestic and international travel packages.
- Set up and monitor conversion tracking using GA4 & Google Tag Manager.
- Analyze campaign performance and prepare weekly/monthly reports.
- Perform A/B testing of ads, creatives, audiences, and landing pages.
- Coordinate with SEO, creative, development, sales, and CRM teams.
- Identify opportunities to improve lead quality and scale successful campaigns.
Requirements- 2+ years of practical experience in Google Ads & Meta Ads.
- Strong knowledge of paid advertising and lead generation.
- Experience with GA4, Google Tag Manager, Google Ads & Meta Ads Manager.
- Good analytical and reporting skills.
- Experience in the travel/tourism/hospitality industry will be an advantage.
- Candidates should be able to independently manage campaigns from setup to optimization and reporting.
Interested candidates can apply with their updated CV and relevant campaign experience/results.
Click on Apply to know more.