Website:
trainerax.com
Job details:
Company Description Trainerax is an AI-powered fitness operating system designed to transform how fitness professionals coach and how clients reach their health goals. The platform unifies intelligent fitness coaching, nutrition management, progress tracking, business automation, and AI-driven insights into a single ecosystem. Through the Trainerax Client App, users access personalized workout plans, tailored nutrition guidance, real-time progress tracking, and 24/7 AI coaching support. Fitness professionals use the Trainer Operating System (Trainer OS) to manage clients, create customized programs, automate communication, and scale their coaching businesses efficiently. Guided by its AI Autopilot and Intelligence Engine, Trainerax delivers predictive insights and personalized recommendations to improve client outcomes, supporting a mission to enable personalized coaching at scale and help people build healthier, stronger lives.
Role Description The Performance Marketing Specialist will manage and optimize digital marketing campaigns to drive user acquisition, engagement, and retention for Trainerax. This full-time, on-site role is based in Bengaluru and involves planning, executing, and monitoring performance campaigns across channels such as paid search, paid social, and display. The specialist will analyze campaign data, track key performance metrics, and generate actionable insights to improve return on ad spend and customer lifetime value. Day-to-day responsibilities include designing A/B tests, refining targeting strategies, collaborating with product and creative teams on messaging and assets, and aligning campaigns with overall growth objectives. The role also includes budget management, reporting, and staying current with performance marketing trends in fitness, technology, and AI.
Qualifications
- Proficiency in performance marketing across channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn, Facebook , Youtube , Instagram), and display advertising, with a focus on acquisition and conversion optimization.
- Strong skills in analytics and measurement, including experience with tools like Google Analytics, data dashboards, attribution models, and KPI tracking.
- Experience with campaign planning, audience segmentation, and A/B testing to refine targeting, creative, and landing pages.
- Ability to collaborate on marketing messaging and creative assets, working closely with content, design, and product teams.
- Solid understanding of growth marketing concepts, funnels, and lifecycle marketing in B2C or B2B SaaS environments.
- Relevant bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
- Strong written and verbal communication skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
- Experience in fitness, health tech, or AI-driven products is an advantage, along with a personal interest in wellness and digital innovation.
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