White Warbler Communications Pvt. Ltd.
Website:
whitewarbler.com
Job details:
JOB SUMMARY
We are hiring a Performance Marketing Specialist – Amazon Ads & E-commerce to drive revenue growth and profitability for D2C and e-commerce brands, with a primary focus on Amazon Advertising and marketplace growth.
The role will be responsible for planning, executing, optimizing, and scaling Amazon Ads campaigns while improving product visibility, conversion rates, organic ranking, and overall marketplace revenue.
The ideal candidate should have strong hands-on experience in Amazon PPC, Seller Central, keyword research, campaign structuring, bid optimization, ACOS/TACOS management, and e-commerce performance analysis.
This is a performance-first role, where revenue, profitability, ROAS, ACOS, TACOS, and overall business growth are the core KPIs.
KEY RESPONSIBILITIES1. Amazon Ads Management – PRIMARY RESPONSIBILITY
- Plan, execute, manage, and optimize Amazon PPC campaigns.
- Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Build and optimize Auto, Manual, Broad, Phrase, and Exact Match campaigns.
- Conduct keyword research, search-term analysis, competitor analysis, and negative keyword optimization.
- Optimize bids, budgets, placements, targeting, and campaign performance.
- Identify high-performing keywords, ASINs, products, and campaigns and scale them profitably.
- Monitor and optimize ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, and sales.
- Control advertising spend while maintaining profitability and revenue growth.
- Develop strategies for product launches, ranking, seasonal campaigns, and promotional periods.
- Identify opportunities to improve Amazon advertising efficiency and marketplace revenue.
2. Amazon Marketplace Growth
- Drive overall sales growth through Amazon Seller Central.
- Optimize Amazon product listings including titles, bullet points, descriptions, images, keywords, A+ Content, and storefronts.
- Improve product discoverability, organic ranking, traffic, and conversion rates.
- Analyze product-level performance and identify best-selling and high-potential SKUs.
- Develop strategies to increase AOV, conversion rate, repeat purchases, and product visibility.
- Monitor competitors, pricing, reviews, promotions, category trends, and marketplace opportunities.
- Coordinate with relevant teams regarding inventory, pricing, offers, coupons, deals, and product availability.
3. E-commerce Performance
- Track and analyze sales and marketing performance across Amazon, Shopify, Flipkart, and other e-commerce platforms.
- Identify products and campaigns with strong growth potential and allocate budgets accordingly.
- Analyze the customer journey from impression → click → product page → conversion → purchase.
- Identify funnel and conversion drop-offs and recommend corrective actions.
- Support strategies to improve overall marketplace profitability and revenue.
4. Meta & Google Ads – Supporting Responsibility
- Manage and optimize Meta Ads and Google Ads where required to support e-commerce growth.
- Develop retargeting and acquisition campaigns to support Amazon and D2C sales objectives.
- Coordinate external traffic and promotional campaigns with Amazon marketplace strategies.
- Analyze cross-channel performance and identify opportunities for improved customer acquisition.
5. Creative & Conversion Optimization
- Work with design and content teams to develop high-performing Amazon creatives and advertising assets.
- Suggest improvements to product images, A+ Content, headlines, messaging, and promotional creatives.
- Develop and test different creative angles, offers, messaging, and product positioning.
- Conduct A/B testing wherever applicable to improve CTR and conversion rates.
- Recommend product-page improvements based on performance data.
6. Data & Performance Reporting
- Monitor performance through Amazon Ads Console, Seller Central, Google Analytics, and other analytics platforms.
- Prepare regular performance reports covering:
- Sales
- Ad Spend
- ROAS
- ACOS
- TACOS
- CTR
- CPC
- Conversion Rate
- Organic vs Paid Sales
- Keyword Performance
- Product/ASIN Performance
- Identify performance trends and provide data-driven recommendations.
- Take corrective action quickly when campaigns or products underperform.
7. Client Management
- Present Amazon and e-commerce performance reports to clients.
- Explain campaign performance, challenges, opportunities, and growth strategies.
- Take ownership of assigned brands and their Amazon revenue and advertising performance.
- Develop marketplace growth strategies based on business objectives and performance data.
- Handle client communication and ensure timely execution of agreed strategies.
REQUIREMENTS
- 2–5 years of experience in Performance Marketing / Amazon Advertising / E-commerce Marketing.
- Strong hands-on experience with Amazon Ads and Amazon Seller Central – Mandatory.
- Proven experience managing Amazon PPC campaigns and marketplace advertising budgets.
- Strong understanding of ACOS, TACOS, ROAS, CTR, CPC, CVR, and marketplace profitability.
- Experience with keyword research, bid optimization, campaign structuring, search-term analysis, and competitor analysis.
- Experience working with D2C / E-commerce brands is mandatory.
- Working knowledge of Meta Ads and Google Ads.
- Strong analytical and problem-solving skills.
- Ability to scale campaigns while maintaining profitability and efficiency.
- Strong client-facing communication and reporting skills.
REQUIRED SKILLS
- Amazon PPC & Advertising
- Sponsored Products, Sponsored Brands & Sponsored Display
- Amazon Seller Central
- Keyword Research & Search-Term Analysis
- Bid & Budget Optimization
- ACOS / TACOS / ROAS Optimization
- Amazon Campaign Structuring
- Product & ASIN Performance Analysis
- Amazon Listing & Conversion Optimization
- Competitor & Category Analysis
- Amazon Product Launch & Ranking Strategy
- E-commerce Growth Strategy
- Meta Ads & Google Ads
- Analytics & Performance Reporting
- Client Management
KEY PERFORMANCE INDICATORS (KPIs)
The role will primarily be evaluated on:
- Amazon Revenue Growth
- ROAS Improvement
- ACOS & TACOS Optimization
- Profitable Ad Spend
- Conversion Rate Improvement
- Organic & Paid Sales Growth
- Keyword & Product Ranking Growth
- Customer Acquisition Efficiency
- Overall E-commerce Revenue & Profitability
Click on Apply to know more.