Unified Consultancy Services
Website:
ufsnetworks.com
Job details:
Company: Texora AI
Employment Type: Full-Time | Remote
Department: Marketing & Sales / Growth
Experience: 1–4 Years
Location: Remote – India / Global
Industry: AI | HR Tech | EdTech | Productivity SaaS | B2B Technology
About Texora AI
Texora AI is an AI-powered technology company building solutions across
HR Tech, Recruitment, EdTech, Productivity, CRM, AI Agents and Business Automation.
We are looking for a
Performance Marketing & SDR Executive who can combine digital marketing, lead generation and outbound sales to build a predictable B2B sales pipeline.
Role Overview
The candidate will be responsible for:
Marketing → Lead Generation → Prospecting → Qualification → Meeting Booking → Demo → Pipeline
This is a hands-on growth role requiring both
performance marketing execution and Sales Development Representative (SDR) activities.
Key Responsibilities
- Performance Marketing
- Plan and execute campaigns on Google Ads, Meta Ads and LinkedIn Ads.
- Generate qualified B2B/B2C leads for HR, EdTech, Productivity and SaaS products.
- Manage campaign budgets, CPL, CAC, CTR, CVR and conversion performance.
- Conduct audience, keyword and competitor research.
- Create campaign briefs for creatives, videos, landing pages and ad copy.
- Perform A/B testing of advertisements, audiences and landing pages.
- Build retargeting and remarketing campaigns.
- Monitor campaign performance daily and optimize campaigns.
- Track leads from advertisement through CRM and sales pipeline.
- Prepare weekly and monthly marketing-performance reports.
- SDR / Business Development
- Research target companies and decision-makers.
- Build ICP and prospect lists.
- Identify CHROs, HR Heads, Talent Acquisition Heads, L&D Heads, CEOs, Founders, CIOs, CTOs, Sales Heads and Business Leaders.
- Conduct outbound prospecting through:
- LinkedIn
- Email
- Phone
- WhatsApp/business messaging where appropriate
- Online communities and networking
- Execute personalized multi-touch outreach campaigns.
- Qualify prospects based on need, budget, authority, timing and business fit.
- Schedule qualified discovery calls and product demos.
- Follow up with prospects until the opportunity is handed over to the sales/closing team.
- Maintain complete prospect and activity information in CRM.
- Product Areas
The candidate will support lead generation and sales development for:
HR Tech
- AI Recruitment
- AI ATS
- AI Interview
- HRMS
- Talent Management
- Recruitment Automation
- HR Analytics
EdTech
- AI Learning
- Student Skills Assessment
- LMS
- AI Education Agents
- Career Readiness
- Corporate Learning
Productivity
- AI Productivity Tools
- Task & Project Management
- Workflow Automation
- AI Agents
- Business Automation
SaaS / Business Technology
- CRM
- AI CRM
- CX Automation
- AI Contact Center
- Business Intelligence
- Software & IT Services
Lead Generation Process
Research → ICP → Target Accounts → Decision Maker → Outreach → Engagement → Qualification → Meeting → Demo → Opportunity → Sales Handoff
KPIs
Marketing KPIs
- Qualified leads generated
- Cost per Lead (CPL)
- Cost per Acquisition (CAC)
- Click-through rate
- Conversion rate
- Landing-page conversion
- Campaign ROI/ROAS
- Marketing-qualified leads (MQLs)
SDR KPIs
- New prospects researched
- Qualified accounts added
- LinkedIn connections
- Emails/calls completed
- Meaningful conversations
- Qualified leads
- Discovery meetings booked
- Demo appointments
- Sales-qualified opportunities
- Pipeline generated
- Follow-up completion
- CRM data accuracy
Required Skills
- Performance marketing fundamentals
- Google Ads
- Meta Ads
- LinkedIn marketing
- B2B lead generation
- LinkedIn prospecting
- Cold email
- Cold calling
- Lead qualification
- Appointment setting
- CRM management
- Sales funnel understanding
- Copywriting
- Basic analytics and reporting
- Excel/Google Sheets
- Excellent English communication
Preferred Tools
- Google Ads
- Meta Ads Manager
- LinkedIn
- LinkedIn Sales Navigator
- Google Analytics 4
- Google Tag Manager
- HubSpot / Zoho / Salesforce or equivalent CRM
- Mailchimp / Brevo / Apollo or similar outreach tools
- Canva
- Google Sheets / Excel
Ideal Candidate
The ideal candidate is someone who can
market, prospect, communicate and generate sales opportunities, rather than only perform social-media activities.
You Should Be Comfortable With
Find → Research → Connect → Engage → Qualify → Book Meeting → Follow Up → Generate Pipeline
Experience in
SaaS, HR Tech, EdTech, AI, recruitment, software or B2B technology will be an advantage. Similar current SDR postings emphasize prospect research, senior decision-maker outreach, CRM management and qualified-meeting generation.
Experience
1–4 years in one or more of:
- Performance Marketing
- Digital Marketing
- Inside Sales
- SDR / BDR
- Lead Generation
- Business Development
- SaaS Sales
- EdTech Sales
- HR Tech Sales
- B2B Technology Sales
Education
Bachelor’s Degree In
- Marketing
- Business Administration
- Commerce
- Communications
- Computer Science
- IT
- Engineering
- MBA or equivalent
Relevant experience may be considered in place of a specific degree.
Working Style
- 100% Remote
- Self-managed and target-oriented
- Strong written and verbal communication
- Comfortable working with international prospects
- Ability to work independently
- Data-driven approach
- Strong follow-up discipline
Reporting
Reports To: Head of Growth / Sales & Marketing Manager
Works With
- Marketing
- SDR / Sales
- Product
- Customer Success
- Content & Design
- Leadership
Career Growth
Performance Marketing / SDR Executive → Senior SDR / Performance Marketer → Growth Manager → B2B Growth Lead → Sales & Marketing Manager
Click on Apply to know more.