Website:
seranatural.com
Job details:
Job description
Key Responsibilities
1. Marketplace Advertising (Amazon, Flipkart, Blinkit, Nykaa):
- Plan, launch, and scale advertising campaigns across Amazon, Flipkart, Blinkit, Nykaa, and other marketplaces.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, keyword, product, and platform-specific ad campaigns.
- Conduct keyword, search-term, and competitor research to identify high-converting opportunities.
- Monitor and optimize campaigns based on ACOS, TACOS, ROAS, CTR, CPC, conversion rate, and overall sales performance.
2. Marketplace Growth & Optimization:
- Optimize bids, budgets, placements, targeting, and campaign structures to improve advertising efficiency.
- Identify growth opportunities through campaign data, keyword trends, competitor analysis, and category insights.
- Plan and execute ad strategies for new launches, hero SKUs, promotions, and major marketplace sale events.
- Track performance across SKUs and platforms and allocate budgets based on ROAS, sales, and growth potential.
Key Requirements
- Hands-on experience managing performance marketing campaigns on Amazon, Flipkart, Nykaa, Blinkit, or other marketplaces.
- Strong understanding of marketplace advertising, keyword targeting, bidding, placements, and campaign optimization.
- Ability to analyze ACOS, TACOS, ROAS, CPC, CTR, CVR, and sales data to optimize campaigns for profitable growth.
- Experience working with D2C brands or e-commerce businesses is preferred.
Bonus
- Experience in skincare, beauty, or consumer brands.
- Familiarity with marketplace analytics tools such as Helium 10, Jungle Scout, or similar platforms.
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