Redrob
Website:
redrob.io
Job details:
Redrob Kaabil — Performance Marketing Manager
3–5 years experience · [ Pune / Noida ] · On-site · Full-time · Team: Marketing (D2C growth) · redrob.io
THE 30-SECOND VERSION
We have a product where 94% of users never switch the agent off and a funnel where 75%+ of visitors sign up. Now, we need someone who can scale this profitably while maintaining a strong CAC. You’ll own Meta, Google, and YouTube end to end — from spend and creative to landing pages, attribution, and app installs — with direct ownership of CAC. This isn’t a media-buying role. You’ll build the strategy, own the budget, and continuously optimize campaigns for growth.
First, the part most job posts get wrong
Everyone says they are building the future. So here is exactly what we are building, and exactly where you would sit in it.
REDROB KAABIL IN ONE PARAGRAPH
India has 700 million people who will meet AI for the first time on a phone, not a laptop. Most of them will meet it through an app that helps them earn more. We are building to be that app — the AI screen of India — and we are on the road to Series B, with the product already live with real users across campuses and cities. We are not a chatbot with a job board bolted on. We build AI that does the work, not AI that talks about it.
The two halves you would be marketing, selling and scaling
Jobs
An AI agent that job-hunts while you sleep. Upload your resume, switch it on, and it reaches out to recruiters daily at scale. 94% of users never switch it off, and around 70% return when a recruiter replies.
Skills
The proof layer. Real assessments, real scores, real credentials. People voluntarily retake them to beat their own score — it is the only objective signal in Indian hiring that says what someone can actually do, rather than where they studied.
What's next
One app, one login, one profile, and one XP bar. Jobs show your match percentage and the test that can improve it. Complete the test, strengthen your resume, retrigger the agent, and get better matches. That loop is the Redrob Arc.
Why this matters for the role you are reading about: you would be joining in the quarter where all of that goes from two products to one, and from a great product to a business. Not the quarter after. This one.
The role in one line
Own paid acquisition for a two-sided AI product, from the first impression to the first payment, and prove that every rupee comes back.
What you'll own
- Paid Media: Own Meta, Google, and YouTube performance, scaling and daily optimisation across the full funnel.
- App Growth: Run app install and signup campaigns across Google UAC, Meta App Install, and Apple Search Ads.
- CAC & ROAS: Optimise by channel, audience, cohort, and funnel stage to drive profitable growth.
- Retargeting: Recover drop-offs through retargeting, lookalikes, audience refreshes, and intent-based campaigns.
- Creative & Landing Pages: Run continuous A/B and multivariate testing across creatives and landing pages.
- Attribution & Analytics: Own tracking and analytics across AppsFlyer, Airbridge, Firebase, and PostHog.
- ASO: Improve Play Store and App Store visibility, keywords, listings, and organic installs.
- Budget Ownership: Manage monthly spend, justify investments, and eliminate underperforming campaigns.
- Reporting & Experimentation: Maintain a weekly dashboard focused on what to scale, kill, and test next.
Your first 90 days
Days 1–30
Days 31–60
First scaled campaigns live on the unified product. Creative testing cadence running daily. Landing page variants in the market. A cost per paying user we can actually trust, with a cohort view behind it.
Days 61–90
App install campaigns live with attribution wired. At least one channel scaled past its gate, at least one channel killed on evidence, and a spend recommendation for the next quarter that you can defend line by line.
What good looks like at the end of the quarter
- Cost per paying user is below LTV, and you can prove it by cohort rather than in aggregate.
- Blended return on media is above target, and every channel below 1.0x has either a fix in flight or a kill date.
- Attribution is trustworthy enough that nobody argues about whose number is right in a review.
- Install and signup volume is growing while cost per activation is flat or falling.
You'll thrive here if
- 3–5 years of paid growth experience across Meta and Google for a D2C app or subscription product.
- Proven ownership of app install campaigns, not just web acquisition.
- Experience setting up attribution from scratch and understanding tracking challenges.
- Strong understanding of creative strategy, hooks, and performance testing.
- Data-driven and confident in cutting underperforming channels and reallocating budget.
This is not for you
- Need a fixed annual budget and finished brand book to get started.
- Measure success by impressions, reach, or engagement.
- Prefer managing an agency over working directly in ad accounts.
How we work — read this bit properly
- Numbers over vanity metrics: Everyone owns a clear, measurable number with no focus on impressions or vague awareness metrics.
- Weekly gates: Budgets and scope are reviewed monthly based on results—scale what works and kill what doesn’t.
- Speed with accountability: Ship, measure, and document learnings daily.
- Data over opinions: Be ready to challenge and drop ideas when the data says otherwise.
What you get
Ownership that is real
One number, yours. Budget authority, tooling decisions and hiring input inside your remit — not a seat at someone else's table.
A pre-Series-B seat
You join before the scale, not after it. What you build in the next two quarters is what the company runs on for the next two years.
Compensation
Competitive fixed, performance-linked variable tied to the number you own. We will talk about real ranges on the first call rather than at the end.
Speed
Decisions in days. Direct line to the founder and to the head of the front you sit in. No layers between you and the person who can say yes.
Learning that compounds
AI-native products, D2C and B2B in the same building, and a data culture where you will see the consequence of your work inside a week.
Click on Apply to know more.
