Hosachiguru
Website:
hosachiguru.com
Job details:
Experience: 3–4 years
Industry: Real Estate preferred
Function: Marketing
Team: 3-member performance & growth team
We are looking for a Performance Marketing Manager to own our entire performance marketing and lead lifecycle function in-house.
You will be responsible for everything from media buying and campaign strategy to landing pages, tracking, CRM integrations, lead quality, retargeting, nurture and re-churn.
This is a hands-on ownership role. You will not be managing an external agency. You will be expected to understand the platforms deeply, make decisions based on data, work directly with Sales and Presales, and build systems that continuously improve the quality and conversion of our leads.
The goal is simple: generate the right leads, understand what happens to them, and build systems that turn more of them into customers.
What You Will Own
Performance Marketing
Own the planning, execution and optimisation of paid acquisition across:
Meta
- Lead generation
- WhatsApp campaigns
- Display
- Retargeting
- Custom and lookalike audiences
- Pixel, CAPI and event tracking
- Audience segmentation
Google
- Search
- Demand Gen
- Display
- Remarketing
- Customer Match
- Keyword planning and optimisation
- Conversion tracking
These are the fundamentals. We expect you to understand how the platforms actually work, stay ahead of changes in Meta and Google campaign models, understand emerging optimisation systems and AI-led campaign capabilities, and continuously test better ways of acquiring customers.
Landing Pages, Tracking & Analytics
- Work with the technology team to create campaign-specific landing pages.
- Define the tracking architecture required for every campaign.
- Implement and validate pixels, tags, events, UTMs and analytics.
- Monitor the complete journey from ad click to lead to sales outcome.
- Continuously optimise landing pages for both conversion and lead quality.
- Identify gaps or inaccuracies in tracking and attribution.
CRM, Integrations & Automation
Own the marketing side of our CRM and automation ecosystem.
- Manage and optimise integrations with Salesforce and Zoho.
- Ensure leads are captured, attributed, routed and tracked correctly.
- Define the data and workflows required between marketing, CRM, Presales and Sales.
- Work with the technology team to build automations.
- Create systems that allow us to understand the complete journey of every lead.
Lead Lifecycle Ownership
This is one of the most important parts of the role.
You will own the lead beyond acquisition.
Your responsibility is to understand:
Where did the lead come from → was it valid → was it contacted → did it qualify → why did it drop → can it be re-engaged → did it eventually convert?
You will:
- Establish systems to improve lead quality.
- Analyse rejected, inactive and lost leads.
- Identify patterns in lead behaviour and campaign performance.
- Build retargeting audiences based on lead stage and intent.
- Develop lead re-churning strategies to bring dormant leads back into the funnel.
- Work with the nurture/content team to push relevant content to the right audiences at the right stage.
- Feed sales and presales outcomes back into campaign optimisation.
- Continuously reduce wastage across the funnel.
Team Leadership
You will lead a team of two:
1. Technology & Automation
- Website
- Landing pages
- Marketing integrations
- Tracking
- Automations
- Technical implementation
2. SEO & Nurture Content
- SEO
- Organic acquisition
- Nurture content
- Content-led re-engagement
- Lead lifecycle communication
Your job is to ensure these three functions operate as one integrated growth system, rather than three independent functions.
Sales & Presales Collaboration
You will work directly with the Sales and Presales teams to understand what is happening on the ground.
This includes:
- Defining what a quality lead looks like.
- Understanding why leads are being rejected.
- Identifying recurring customer questions and objections.
- Understanding which campaigns are producing genuine buying intent.
- Getting feedback on lead quality and conversion.
- Translating sales feedback into targeting, messaging, landing page and nurture changes.
Quarterly Planning
Own the quarterly performance marketing roadmap.
This includes:
- Channel strategy
- Campaign priorities
- Budget allocation
- Lead and quality targets
- Testing roadmap
- Landing page priorities
- Audience strategy
- Retargeting and re-churn strategy
- CRM and automation improvements
- Reporting and measurement
What We're Looking For
- 3–4 years of hands-on performance marketing experience.
- Strong experience across Meta and Google Ads.
- Deep understanding of lead-generation campaigns and conversion funnels.
- Experience with Search, Demand Gen, Display, retargeting and audience strategies.
- Strong understanding of pixels, tags, analytics, UTMs and conversion tracking.
- Experience working with landing pages and CRO.
- Understanding of CRM integrations and marketing automation.
- Strong analytical ability and comfort working with funnel data.
- Experience managing or leading a small team.
- Real estate experience is preferred, particularly high-ticket, consideration-led businesses.
- Strong curiosity about evolving ad-platform models, AI-led optimisation and new performance marketing technologies.
- Comfortable working hands-on rather than simply delegating execution.
What Success Looks Like
We are not looking for someone who simply reports CPL.
Success means building a performance engine where we understand the economics and quality of the entire funnel.
You will be measured on:
- Cost per lead
- Valid lead %
- Qualified lead %
- Cost per qualified lead
- Lead-to-opportunity conversion
- Sales conversion
- Landing page conversion
- Lead reactivation / re-churn
- Funnel leakage
- Attribution accuracy
- Marketing efficiency
- Revenue generated from marketing
A Note on Budget
We operate with finite budgets.
We are looking for someone who understands that throwing more money at a campaign is not a strategy.
You should be able to identify where money is being wasted, shift budgets intelligently, improve targeting and conversion, and find ways to generate more quality and efficiency from the same marketing investment.
In Short
We are looking for someone who can build and own the machine.
Someone who understands the ads, the data, the landing pages, the CRM, the technology, the nurture, the sales feedback and—most importantly—the customer journey connecting all of them.
- The expectation is ownership, not execution in isolation.
Click on Apply to know more.
