Healthy Master
Website:
healthymaster.in
Job details:
Experience: 3-4 years
Industry: FMCG / Food / D2C
Location: Bengaluru
Employment Type: Full-time
About Healthy Master
Healthy Master is a growing FMCG food brand focused on offering better snacking options which are more accessible, delicious, and convenient. As we continue to scale across D2C, e-commerce, quick commerce, and other digital channels, we are looking for a Performance Marketing Manager who can drive measurable growth through strong execution, tracking, optimization, and data-driven decision-making.
Role Overview
We are looking for a hands-on, data-driven Performance Marketing professional who can execute the performance marketing strategy defined by the team and continuously optimize campaigns based on performance data.
The ideal candidate should have strong experience in Meta Ads, Google Ads, and Shopify, along with a good understanding of e-commerce, D2C, FMCG, and performance dashboards.
You will be responsible for ensuring campaigns are executed accurately, performance is tracked consistently, insights are identified, and opportunities for growth are quickly acted upon.
Key Responsibilities
1. Performance Marketing Execution
- Execute performance marketing strategies and plans defined by the marketing team.
- Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
- Set up campaigns, audiences, budgets, creatives, tracking, and conversion events accurately.
- Monitor campaign performance on a daily basis and identify areas for improvement.
- Scale high-performing campaigns while maintaining efficiency and profitability.
- Conduct A/B testing across creatives, audiences, ad copies, landing pages, and campaign structures.
- Work closely with the creative team to identify winning creative formats, messaging, and performance trends.
2. Shopify & D2C Performance
- Manage and monitor the Shopify D2C ecosystem from a performance perspective.
- Track website traffic, conversion rates, revenue, AOV, customer acquisition, and other key e-commerce metrics.
- Identify drop-offs and performance gaps across the customer journey.
- Work with the team to improve website conversion and overall D2C performance.
- Understand the relationship between paid media performance and actual Shopify sales/revenue.
3. Data Tracking & Performance Analysis
- Own day-to-day performance tracking across digital marketing channels.
- Track key metrics such as ROAS, CAC/CPA, CTR, CPC, CPM, CVR, AOV, revenue, spend, and conversions.
- Build and maintain accurate daily, weekly, and monthly performance reports/dashboards.
- Analyse data to identify trends, performance gaps, opportunities, and actionable insights.
- Ensure data from different platforms is properly tracked and reconciled.
- Monitor campaign spending against budgets and targets.
- Identify discrepancies in tracking or reporting and proactively resolve them.
4. Dashboard & Reporting
- Create and maintain performance dashboards using Google Sheets / Excel and relevant dashboarding tools.
- Develop clear dashboards that provide visibility into campaign, channel, product, and business performance.
- Present performance insights to the marketing team in a simple and actionable manner.
- Go beyond reporting numbers - explain what happened, why it happened, and what should be done next.
- Maintain regular performance trackers for D2C, Meta, Google, e-commerce, and quick-commerce channels.
5. E-commerce & Quick Commerce
- Monitor and analyse performance across key e-commerce and quick-commerce platforms.
- Track sales, visibility, traffic, conversions, spends, promotions, and other relevant metrics.
- Understand the impact of promotions, pricing, availability, and platform performance on sales.
- Coordinate with internal teams to identify opportunities and performance gaps across these channels.
6. Budget Management & Optimization
- Monitor daily and monthly marketing spends against planned budgets.
- Identify opportunities to improve ROI and marketing efficiency.
- Recommend budget shifts based on campaign and channel performance.
- Scale campaigns that demonstrate strong performance while controlling inefficient spends.
- Support forecasting of spends, conversions, revenue, and other key performance metrics.
7. Cross-Functional Collaboration
- Work closely with the Brand, Creative, E-commerce, Sales, and other internal teams.
- Translate business and marketing objectives into effective campaign execution.
- Provide the creative team with data-backed feedback on ad performance.
- Coordinate with external agencies/partners wherever required.
- Ensure timely execution of approved campaigns and performance initiatives.
Must-Have Skills & Experience
- 3-4 years of experience in Performance Marketing / Digital Marketing.
- FMCG experience is mandatory/preferred, with Food & Beverage experience being a strong advantage.
- D2C experience will be strongly preferred.
- Hands-on experience managing Meta Ads and Google Ads.
- Strong working knowledge of Shopify and D2C e-commerce.
- Strong understanding of paid acquisition and conversion funnels.
- Strong analytical and data interpretation skills.
- Experience creating and maintaining performance dashboards and trackers.
- Strong proficiency in Excel / Google Sheets.
- Good understanding of metrics such as ROAS, CAC, CPA, CTR, CPC, CPM, CVR, AOV, conversion rate, revenue, and spend.
- Strong attention to detail, particularly around campaign setup, tracking, reporting, and numbers.
- Ability to work with large sets of data and convert them into actionable insights.
- Comfortable working in a fast-paced FMCG/D2C environment.
Good to Have
- Experience with Google Analytics / GA4 and Google Tag Manager.
- Experience with e-commerce and quick-commerce platforms.
- Experience with conversion rate optimization (CRO).
- Experience with attribution and customer journey analysis.
- Experience with dashboarding/visualization tools such as Looker Studio, Power BI, or similar platforms.
- Experience in a high-growth consumer/FMCG brand.
What We Are Looking For
We are looking for someone who is:
- Data-driven - comfortable working with numbers every day.
- Execution-focused - can independently execute approved strategies with speed and accuracy.
- Analytical - doesn't just report numbers but understands the reasons behind performance.
- Performance-oriented - focused on business outcomes, not vanity metrics.
- Detail-oriented - understands that small tracking or campaign errors can impact performance significantly.
- Proactive - identifies issues and opportunities instead of waiting for instructions.
- Fast-moving - comfortable working in a growing FMCG/D2C environment.
- Collaborative - can work effectively with creative, brand, e-commerce, and other teams.
Key Performance Areas
The candidate will primarily be evaluated on:
Campaign Execution | ROAS & CAC | Revenue Growth | Budget Efficiency | Tracking Accuracy | Dashboard & Reporting Quality | Data Analysis | Conversion Improvement | D2C Performance
Click on Apply to know more.
