Website:
Job details:
CYURÆ is looking for a hands-on LinkedIn Performance Marketing & Email Marketing Specialist to manage our LinkedIn presence, paid LinkedIn advertising and email marketing activities.
The main objective of this role is to build brand visibility, generate relevant leads, nurture prospects and support business growth through LinkedIn and email.
This is an execution-focused role. The person should be able to plan campaigns, write content and ad copy, manage the LinkedIn page, create email sequences, set up tracking and analyse performance independently.
Key ResponsibilitiesLinkedIn Page Management
- Manage the company’s LinkedIn page on a daily basis.
- Plan and maintain a monthly LinkedIn content calendar.
- Write and publish posts related to company updates, product insights, industry trends, thought leadership and hiring.
- Coordinate with designers and internal teams for post creatives, carousels, videos and documents.
- Improve page reach, followers, engagement and profile visits.
- Monitor comments, messages and audience engagement.
- Study competitor and industry pages to identify useful content trends.
- Maintain a consistent brand tone and professional communication style.
- Track the performance of posts and recommend improvements.
- Support founder and leadership profiles with content ideas where required.
LinkedIn Paid Advertising
- Plan, launch and optimise paid campaigns using LinkedIn Campaign Manager.
- Run Sponsored Content, Lead Gen Forms, Document Ads, Video Ads, Conversation Ads and retargeting campaigns.
- Define target audiences by industry, company size, job title, seniority, skills, geography and interests.
- Build matched audiences, website audiences and account lists.
- Write ad copy, headlines, descriptions and calls to action.
- Coordinate with designers to create high-performing campaign assets.
- Test multiple audiences, creatives, messages, formats and offers.
- Monitor campaign spend, frequency, click-through rate, conversion rate and cost per lead.
- Optimise campaign budgets and bidding based on performance.
- Connect LinkedIn Lead Gen Forms with CRM or lead-management systems.
- Maintain clear campaign naming, audience and tracking structures.
- Prepare regular reports and recommendations for management.
Email Marketing
- Plan and execute email marketing campaigns for lead nurturing, announcements, newsletters, launches, events and re-engagement.
- Build email sequences for new leads, interested prospects, inactive contacts and campaign respondents.
- Segment email lists based on profile, source, behaviour, interest and engagement.
- Write subject lines, email copy, calls to action and follow-up messages.
- Create automated email workflows using HubSpot, Mailchimp, Brevo, ActiveCampaign or similar tools.
- Conduct A/B tests on subject lines, copy, calls to action and send times.
- Monitor delivery rate, open rate, click rate, reply rate, conversion rate and unsubscribe rate.
- Improve email deliverability and maintain clean contact lists.
- Coordinate email campaigns with LinkedIn paid and organic campaigns.
- Route qualified responses and leads to the relevant internal team.
- Maintain basic compliance with consent, unsubscribe and data-protection requirements.
Lead Generation and Nurturing
- Build campaigns designed to generate relevant enquiries and qualified leads.
- Create lead magnets, forms, content offers and follow-up sequences.
- Track leads from LinkedIn or email through to the next stage.
- Work with founders and internal teams to define lead quality.
- Monitor the performance of different audiences, messages and offers.
- Identify opportunities to improve lead conversion and engagement.
- Maintain accurate campaign and lead documentation.
Analytics and Reporting
- Track LinkedIn page growth, engagement, impressions and follower quality.
- Track paid campaign metrics such as spend, reach, CTR, conversion rate and cost per lead.
- Track email metrics such as delivery, opens, clicks, replies and conversions.
- Prepare weekly and monthly performance reports.
- Identify underperforming campaigns and recommend corrective actions.
- Present clear insights rather than only reporting numbers.
- Use campaign data to improve future content, targeting and messaging.
Required Skills
- 2–4 years of hands-on experience in LinkedIn marketing, email marketing or B2B digital marketing.
- Strong experience managing LinkedIn company pages.
- Hands-on experience with LinkedIn Campaign Manager and paid campaigns.
- Experience creating and optimising LinkedIn Lead Gen Form campaigns.
- Strong copywriting skills for LinkedIn posts, ads and emails.
- Experience with email marketing and automation platforms.
- Understanding of audience segmentation, lead nurturing and campaign funnels.
- Experience with campaign tracking, reporting and optimisation.
- Ability to coordinate with designers and internal teams.
- Strong attention to detail and communication skills.
- Ability to independently manage calendars, campaigns and deadlines.
- Must be based in Delhi NCR or willing to relocate to Gurugram for full-time, on-site work.
Preferred Skills
- Experience with HubSpot, Mailchimp, Brevo, ActiveCampaign or similar tools.
- Experience integrating LinkedIn leads with a CRM.
- Experience with B2B, technology, AI, SaaS, fashion-tech or startup marketing.
- Familiarity with Google Analytics, UTM tracking and landing-page analytics.
- Understanding of account-based marketing and matched audiences.
- Experience managing founder-led or thought-leadership content.
- Comfortable using AI tools for research, copywriting, personalisation, analysis and campaign optimisation.
What We Are Looking For
We are looking for someone who:
- Is hands-on and execution-focused.
- Can write strong copy without depending entirely on a content writer.
- Understands both organic LinkedIn growth and paid LinkedIn campaigns.
- Can independently manage email campaigns and automation.
- Uses data to improve performance.
- Takes ownership of campaign quality, deadlines and results.
- Is comfortable working in a fast-moving startup environment.
- Can work closely with founders and internal teams.
- Is proactive, organised and willing to experiment.
How to Apply
Send your CV to contact@cyurae.com along with:
- Examples of LinkedIn pages or campaigns you have managed.
- Examples of email campaigns or automation workflows.
- Details of LinkedIn advertising budgets handled.
- Measurable results such as engagement growth, leads generated, cost per lead or email conversion.
- Current location.
- Current and expected compensation.
- Notice period or earliest joining date.
We value hands-on execution, strong writing and measurable campaign results more than certificates.
Click on Apply to know more.