id8 Digital
Website:
id8.digital
Job details:
Job Title – Digital Marketing Manager
Department: Digital Marketing / Marketing
Location: Mumbai (Hybrid)
Role Overview
The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies across multiple brands and channels. The role will combine **digital strategy, campaign management, performance analysis, creative ideation, and cross-functional execution** to drive brand growth and measurable business outcomes.
The ideal candidate should have a strong understanding of digital platforms, consumer behaviour, content trends, and performance marketing, along with the ability to turn insights into innovative campaign ideas.
Key Responsibilities
1. Digital Strategy & Planning
* Develop and execute digital marketing strategies aligned with brand and business objectives.
* Create monthly and quarterly digital marketing plans across relevant channels.
* Identify opportunities across social media, content, paid media, search, and other digital platforms.
* Stay updated on digital trends, platform developments, audience behaviour, and emerging opportunities.
* Use market and consumer insights to strengthen digital strategies and campaigns.
2. Creative Ideation & Campaign Concepts
* Lead brainstorming and develop **creative campaign concepts, digital-first ideas, content series, and communication platforms**.
* Translate business objectives and consumer insights into engaging digital ideas.
* Develop innovative ideas for social media campaigns, launches, topical content, brand moments, and performance campaigns.
* Work closely with creative and content teams to bring ideas to life across formats such as static posts, reels, videos, carousels, blogs, and interactive content.
* Identify opportunities to improve content engagement, relevance, and shareability.
3. Campaign Execution & Performance
* Plan, execute, monitor, and optimize digital campaigns across platforms such as Meta, Google, LinkedIn, YouTube, TikTok, and other relevant channels.
* Work with paid media teams to improve campaign performance and ROI.
* Monitor key metrics including reach, impressions, engagement, CTR, CPC, CPL, conversions, CPA, and ROAS.
* Identify what is working, what is not, and recommend actionable optimizations.
* Ensure appropriate tracking through UTMs, pixels, analytics tools, and other measurement mechanisms.
4. Content & Social Media Strategy
* Develop platform-specific content and social media strategies based on audience behaviour and campaign objectives.
* Guide content calendars and ensure alignment with the overall digital strategy.
* Analyse high-performing content and identify opportunities to scale, repurpose, or improve it.
* Monitor competitor activity, industry conversations, trends, and emerging content formats.
5. Analytics & Reporting
* Track and analyse digital marketing performance across campaigns and platforms.
* Prepare regular performance reports with clear insights, learnings, and recommendations.
* Establish benchmarks and measure performance against campaign objectives.
* Use data to identify growth opportunities and guide future digital and creative strategies.
6. Cross-Functional Coordination
* Work closely with creative, content, paid media, SEO, ORM, website, and account management teams.
* Translate digital strategies into clear briefs and actionable requirements.
* Coordinate campaign timelines, deliverables, and dependencies across teams.
* Ensure campaigns are executed accurately, on time, and in line with the approved strategy.
Desired Skills & Experience
* 4-6 years of experience in digital marketing, social media, performance marketing, or integrated digital marketing, preferably within an agency environment.
* Strong understanding of digital marketing strategy, campaign planning, and performance marketing.
* Strong creative thinking and **campaign ideation skills**, with the ability to develop original digital concepts.
* Good understanding of platforms such as **Meta, Google Ads, LinkedIn, YouTube, and TikTok**.
* Strong analytical and data interpretation skills.
* Understanding of digital tracking, UTMs, pixels, attribution, and conversion measurement.
* Experience with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, Google Ads, LinkedIn Campaign Manager, Looker Studio, and ClickUp.
* Excellent communication, presentation, and cross-functional collaboration skills.
* Ability to manage multiple brands and campaigns simultaneously.
Key Attributes
* Strategic and performance-driven
* Strong creative ideation and conceptual thinking
* Data-driven and analytical
* Curious about digital trends and emerging technologies
* Proactive and solution-oriented
* Strong ownership and execution skills
* Excellent attention to detail
* Ability to balance creativity, strategy, and performance
Click on Apply to know more.
