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Company Description GemRishi is India’s leading destination for 100% natural, certified gemstones, focused on authenticity, purity, and long-term value. The company blends a trusted jewellery legacy dating back to 1904 with modern gemological expertise, led by GIA Certified Gemologist Rishi Verma and a team of gemologists, astrologers, and jewellery professionals. Every gemstone is ethically sourced from renowned mines worldwide and certified by Government-recognized and internationally accredited laboratories. GemRishi offers a wide range of precious and semi-precious gemstones and custom jewellery for astrological well-being, spiritual growth, fine jewellery, and investment. The organization emphasizes transparency, expert guidance, and customer trust in every interaction.
Role Description The Performance Marketing Expert will lead and optimize paid marketing campaigns across digital channels to grow GemRishi’s customer base and revenue. This full-time hybrid role is based in Ambala Cantonment, with the flexibility for some work from home. Day-to-day responsibilities include planning, executing, and monitoring performance marketing campaigns on platforms such as Google Ads, Meta Ads, and other relevant networks, and managing budgets for maximum ROI. The role involves analyzing campaign data, generating performance reports, conducting A/B testing, and refining audience targeting, creatives, and landing pages. The Performance Marketing Expert will collaborate with content, design, and e-commerce teams to align campaigns with brand positioning, seasonal promotions, and business goals, while continuously identifying new growth opportunities and channels.
Qualifications
- Strong expertise in performance marketing and paid advertising (e.g., Google Ads, Facebook/Instagram Ads, remarketing, and conversion optimization).
- Proficiency in digital analytics and measurement tools (e.g., Google Analytics, pixel tracking, UTM tagging, dashboards, and reporting).
- Experience with campaign strategy, audience segmentation, funnel optimization, and A/B testing for creatives and landing pages.
- Understanding of e-commerce marketing, including sales funnels, product promotions, and customer lifecycle marketing.
- Ability to collaborate with content and design teams to develop effective ad copy, creatives, and landing page experiences.
- Strong numerical, analytical, and problem-solving skills, with a data-driven approach to decision-making.
- Excellent written and verbal communication skills, and the ability to present insights and recommendations clearly.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications in digital/performance marketing are an advantage.
- Prior experience in jewellery, luxury, or astrology-related brands is a plus, along with familiarity with the Indian online consumer market.
- Self-motivated, organized, and comfortable working in a hybrid setup with
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