Website:
ayursure.co
Job details:
Job Title: Performance Marketing Executive (Remote)
Company: AyurSure Wellness Pvt. Ltd.
Location: India (Remote)
Experience: 3–5 Years
Salary Range: Rs. 30,000 to Rs. 50,000 (depending on the experience)
Type: Full-Time
Timing: Monday to Saturday (9:30 am to 6:30 pm (with 1 hour break) and must be available to support on Sunday if required)
About AyurSure
AyurSure is an emerging global Ayurvedic healthcare company focused on delivering clinically effective, non-invasive solutions for gut and intimate health.
Our flagship product, Relieva – Releases Pain from Day Three!, is designed to deliver fast, effective relief and long-term healing outcomes.
With a strong focus on research, quality, and scalability, AyurSure is expanding rapidly across India and international markets.
Role Summary
We are seeking a Senior Performance Marketing Manager to own, scale, and optimize paid media performance, with full accountability for revenue growth and customer acquisition.
This role requires both strategic thinking and hands-on execution excellence.
Core Responsibilities
1. Paid Acquisition Strategy
○ Develop and execute performance marketing strategies across:
■ Meta (Facebook & Instagram)
■ YouTube / Google Ads
■ Other relevant digital channels
○ Own the entire acquisition funnel end-to-end
2. Budget Management & Scaling
○ Manage and allocate advertising budgets effectively
○ Scale campaigns while maintaining profitability and efficiency
3. Campaign Optimization
○ Optimize key metrics:
■ ROAS
■ CPA
■ CTR
■ Conversion rates
○ Identify and resolve performance gaps
4. Creative Strategy & Direction
○ Lead development of high-performing creatives and messaging
○ Guide teams on hooks, angles, and content formats
○ Continuously test and refine creative strategies
5. Conversion Funnel Optimization
○ Improve landing pages and user journey
○ Increase conversion rates through data-driven improvements
6. Analytics & Reporting
○ Analyze campaign performance using:
■ Meta Ads Manager
■ Google Analytics
■ CRM tools
○ Provide actionable insights to leadership
7. Testing & Innovation
○ Conduct structured A/B testing
○ Identify and scale winning strategies
○ Explore new growth channels
Required Qualifications
○ 3–10 years of experience in performance marketing
○ Proven success in scaling paid campaigns with strong ROI
○ Experience managing monthly ad budgets of ₹25 Lakhs+ (or equivalent)
○ Advanced expertise in:
■ Meta Ads
■ Google Ads & YouTube preferred
○ Strong understanding of:
■ Conversion funnels
■ Retargeting
■ Audience segmentation
Educational Qualifications
○ Bachelor’s degree in Marketing, Business, Economics, Communications, or related field
○ MBA / Postgraduate qualification in Marketing is highly preferred
Professional Certifications (Preferred)
○ Meta Certified Media Buying / Planning Professional
○ Google Ads Certification
○ Google Analytics (GA4) Certification
○ YouTube Ads Certification
○ Growth Marketing / Performance Marketing
○ Conversion Rate Optimization (CRO)
○ Marketing Analytics
○ Strong understanding of:
■ Direct response marketing
■ Consumer psychology
■ Tech-Savy (understanding of different softwares)
○ Experience with:
■ AI-driven marketing tools
Candidate Profile
○ Strategic thinker with strong execution ability
○ Highly data-driven and performance-focused
○ Strong ownership, initiative and accountability mindset
○ Ability to execute fast and iterate continuously based on data
○ Ability to understand and follow instructions clearly as and when given by the Management of the Company
Who this is not for:
○ If you have a team working under you, this is not for you.
○ If you don't want to work hands on for Performance Marketing, this is not for you.
Performance Metrics
○ Revenue growth from paid channels
○ ROAS improvement
○ CPA reduction
○ Campaign scalability and efficiency
○ Conversion rate improvement
Why Join AyurSure
○ Be part of a mission-driven healthcare company
○ Work on a product that delivers real impact
○ Opportunity to contribute to global expansion
○ Performance-driven culture with clear accountability
○ Competitive compensation with incentives
Application Requirements
Candidates must submit:
● Resume
● Case studies with clear performance metrics (ROAS, CPA, revenue impact)
● Details of budgets managed
● Key results achieved
- Note: Candidates with certifications but without proven performance outcomes will not be considered.
Click on Apply to know more.
